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Cameroon religious leaders encouraged to become ‘diplomats of peace’ in troubled land

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Cameroon religious leaders encouraged to become 'diplomats of peace' in troubled land
(Photo: Presbyterian Church in Cameroon)Participants of the workshop on Peaceful conflict resolution and sustainable peace, organized by the Ecumenical Forum on the Anglophone Crisis in Cameroon.

When a group of Cameroonian religious leaders from both English and French-speaking communities, both Christian and Muslim, met to discuss the crisis in the Anglophone western provinces of Cameroon, they committed themselves to being “diplomats of peace.”


The two-day capacity building workshop on Peaceful Conflict Resolution and Sustainable Peace, organized by the Ecumenical Forum on the Anglophone Crisis in Cameroon, sought to raise up a prophetic voice for the troubled country. Present were Protestants, Pentecostals, Roman Catholics, Evangelicals and Muslims.

During their meeting in Buea on Nov. 25-27, they heard an encouraging speech from Dr. Lesmore Gibson Ezekiel, director of the Peace, Diakonia and Development Department of the All Africa Conference of Churches, based in Nairobi, the World Council of Churches reported.

“This sends a clear signal to the world that our religious leaders, Christian and Muslims are committed to the cause of peace, justice, tranquility, reconciliation, and healing in Cameroon,” said Ezekiel.

“We hope in the nearest future that some of you that are participating will be our envoys of peace to other countries, where they are also experiencing turbulence.”

The workshop brought together Christians and Muslims leaders from the Anglophone and Francophone regions, and was convened by Rev. Fonki Samuel Forba in his capacity as president of the Council of Protestant Churches in Cameroon.

Cameroon’s 27 million people have two official languages—English and French—but the people in the two linguistic groups are divided, adding to the nation’s woes and for the concerns of its religious leaders.

They also face another affliction—violent extremist groups such as Boko Haram.

Created in 1961 by the unification of a British and a French colony, the modern state of Cameroon has struggled to find peace and unity.

The mainly Muslim far north has also been affected by the regional Islamist insurgency of the Boko Haram group.

LEADERS OF ALL DENOMINATIONS

During the meeting, one church member wrote on the meeting’s Facebook page, “This is the first time that religious leaders of all denominations in Cameroon are coming together.

“Now that the church is united, God will act in favour of peace. Thank you, Rt. Rev., moderator. May God bless you.”

The meeting was also facilitated by experts like Dr. William Arrey, Rev. Charles Berahino and Eugene Ngalim.

The gathering focused on the causes of conflicts, the role of religious leaders in fighting extremism, religious diplomacy, reconciliation, tolerance and living together.

The workshop sought to encourage and equip the participants to speak publicly and diplomatically to contribute to peace in their communities, the nation and continentally.

LISTENING TO THE OTHER

Those present also acknowledged the importance of people being able to admit to their own faults and listening to the other.

In his address, Ezekiel said that diplomacy is a tool that if used correctly can facilitate “the deepening of the culture of peace in Cameroon and indeed, in the continent of Africa.”

“So, diplomacy is a critical tool that we can engage, and if we utilize it rightly, it will lead to overcoming violence and deepening the culture of peace.

“Therefore, we will together reflect on diplomacy and how best we can utilize this tool in our peacebuilding interventions in Cameroon.”

Ezekiel said diplomacy can occur in multiple forms or ways, that engage various participants ranging from non-state actors to academics, to policymakers and religious leaders.

“You can engage as a non-state actor, as a religious leader, because you are designed to build trust.”

“And that’s where trust guides the conversation in diplomacy,” said Ezekiel. While religious diplomacy is not fundamentally different from regular diplomacy, Ezekiel explained that: “What it brings is that faith imperative, some imprints of religion into the conversation.

“So, the key actors in this form of diplomacy and personalities have clear faith and religious identity that guides their negotiation for peace,” he said.

“So, anybody that is a religious diplomat will always come into the conversation and negotiation, informed by your religious ethos, by your religious doctrines, by your teachings.”

Ezekiel also suggested that maybe people in Cameroon need to learn from African traditional religion. “How is it that they were so tolerant that they accepted Islam and Christianity into Africa?”

Grace Christian Academy Hosting Virtual Children’s Book Fair

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Grace Christian Academy Hosting Virtual Children’s Book Fair

Grace Christian Academy is hosting a Virtual Children’s Book Fair through Friday, Dec. 4. The fair, located here, is designed to help young readers discover new books and raise funds to support the school’s tuition assistance programs.

China overtakes the US to become EU’s biggest trade partner  

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China overtakes the US to become EU's biggest trade partner  

China has overtaken the U.S. to become the EU’s biggest trade partner while the rest of the world slides into the red due to the Covid-19 pandemic.  

The country pushed past the United States in the third quarter to become the European Union‘s top trade partner, as the pandemic disrupted the US while Chinese activity rebounded.

Over the first nine months of 2020, trade between the EU and China totalled 425.5 billion euros ($514 billion), while trade between the EU and the United States came in at 412.5 billion euros, according to Eurostat data.

China has overtaken the U.S. to become the EU’s biggest trade partner while the rest of the world slides into the red due to the Covid-19 pandemic. Above, a worker in a motorcycle parts factory in Huaibei, in China’s eastern Anhui Province

These figures show the year-on-year change in GDP for some of the world’s richest countries, with China’s economy larger than it was a year ago while others have seen massive decline 

For the same period in 2019, the EU’s trade with China came in at 413.4 billion euros and 461 billion euros with the US.

Eurostat said the result was due to a 4.5 percent increase in imports from China while exports remained unchanged.

‘At the same time trade with the United States recorded a significant drop in both imports (-11.4 percent) and exports (-10.0 percent),’ Eurostat said.

The EU has been China’s top trade partner since 2004 when it overtook Japan, but this is the first time the inverse has been true, France’s Insee statistics agency said Wednesday.

After a Covid-19-related shock in the first quarter the Chinese economy has rebounded, with the economy growing year-on-year in the third quarter.

Insee said Chinese imports from Europe picked up in the third quarter, while purchases of personal protective equipment had boosted Chinese exports.

China’s economy has grown 4.9 percent in the last quarter from last year proving the country is back to its pre-pandemic trajectory with consumer spending and industrial production going back to normal levels. Employees work in a production line at a wigs factory in Hezhang County, Guizhou Province of China on October 16

Workers are seen during the production process of wind turbines during a government organised tour at Goldwind Technology in Yancheng, in Jiangsu province on October 14

China’s economy has grown 4.9 per cent in the third quarter from last year proving the country is back to its pre-pandemic trajectory with consumer spending and industrial production going back to normal levels. 

The figures are far more favourable than the dire economic data coming out of most Western countries, showing how China has bounced back quickly despite being the first country to suffer the coronavirus outbreak. 

As the virus spread across the globe, China started to bring the outbreak under control and began to reopen its economy, growing 6.8 per cent in the first quarter of this year, and 3.2 per cent in the April-June quarter. 

China has been widely condemned for its handling of coronavirus. 

After initially covering up the outbreak, Beijing obscured an investigation into how it started and published infection rates which have been widely questioned and partly blamed for the West’s slow response to prepare for the pandemic.

Since China fought off the outbreak, Chinese firms have taken advantage of their good fortune while their global rivals grapple with reduced manufacturing capacity. 

Chinese firms have benefited from strong global demand for masks and medical supplies, with exports rising 9.9 per cent in September from a year earlier while factory activity also picked up. 

The country’s technology sector has also taken advantage of the work-from-home phenomenon with apps including DingTalk and WeChat bringing in huge revenues.

Now the International Monetary Fund is projecting China’s economy to expand by 1.9 percent in 2020 which means it’ll be the only major world economy to grow this year.

 It comes as a new study that found traces of coronavirus in US blood samples from December last year is adding to the growing evidence that the virus was circulating for months before China announced its existence, casting more shadows over the truth about the pandemic and fuelling suspicions of a cover-up by Beijing.

Claims the global outbreak began in a livestock market in Wuhan last winter have crumbled in the face of scientific evidence proving the virus was all over the Western world weeks and even months before China declared the first cases to the World Health Organization on December 31.

Research published on Monday revealed that 39 blood samples taken between December 13 and 16 last year in California, Oregon and Washington state had tested positive for Covid antibodies, meaning the people who gave them had been infected weeks earlier.

The evidence is the earliest trace so far of the virus on US soil, and a further 67 samples from between December 30 and January 17 tested positive in Connecticut, Iowa, Massachusetts, Michigan, Rhode Island and Wisconsin.  

It adds to a growing body of proof that the virus had spread thousands of miles outside of China long before its existence was acknowledged. Scientists in Italy say they now have proof the virus was there in September 2019, traces of it were found in Brazil in November, a French hospital patient had it in his lungs in December, and the virus was present in sewage in Spain in January.

Results Announced for November 2020 Nasdaq CRD Global Sustainability Index

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Results Announced for November 2020 Nasdaq CRD Global Sustainability Index
ywAAAAAAQABAAACAUwAOw== Results Announced for November 2020 Nasdaq CRD Global Sustainability Index
Results Announced for November 2020 Nasdaq CRD Global Sustainability Index 2
https://indexes.nasdaqomx.com/Index/Overview/NQCRD

Poland and Hungary gamble on funding with EU budget veto

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Poland and Hungary gamble on funding with EU budget veto

With their veto of the EU budget and pandemic recovery package, Poland and Hungary have brought the European Union to one of its worst impasses in years. EU officials have long been in conflict with the governments of Poland and Hungary, accusing them of flouting the rule of law and anti-democratic tendencies.

In turn, officials from those countries accuse the European Union of aiming to punish them politically because they do not conform to the liberal ideals espoused by the the EU. At a meeting on Monday, Polish Prime Minister Mateusz Morawiecki and his Hungarian counterpart, Viktor Orban, reaffirmed their veto and are now waiting for a compromise proposal from Germany, which, until the end of December, holds the rotating presidency of the Council of the European Union.

The official reason put forth by the governments of Poland and Hungary for their veto is the Rule of Law Mechanism, which would give the European Union a tool for sanctioning violations of stated democratic principles by cutting aid more quickly than is currently permitted. This would only apply to violations of the rule of law that involve the misuse of EU funds — including irregular public tenders. In July, the governments of Poland and Hungary appeared to have agreed to the mechanism. Now, however, officials say it was changed from the provisions to which they’d originally agreed.

There have, in fact, been slight changes to the draft. The most important stipulates that the mechanism can be set in motion as soon as the serious risk of misuse of EU funds is identified; a previous version stipulated that the misuse must have occurred. A significant obstacle was included to enforcement, however: Sanctions require the agreement of at least 15 member states whose populations total at least 65% of the European Union’s overall.

‘New Soviet Union’

The governments of Poland and Hungary have argued that the Rule of Law Mechanism violates the Lisbon Treaty and undermines the very principles that it purports to enforce rather than strengthening them. Officials from the countries have not, however, specified which provisions of the Lisbon Treaty the mechanism violates. They also argue that the wording of the Rule of Law Mechanism is vague and unclear, which could ultimately make it a political tool to be used against disobedient member states.

The 14-page draft of the Rule of Law Mechanism clearly defines when and under what circumstances it can be applied. It seems unlikely that the European Union would use the mechanism as a political weapon — in recent years, the bloc has been very defensive and cautious in disputes about the rule of law.

Morawiecki has said the term “rule of law” is “propaganda” that reminds him of the Communist era. Orban has been publicly skeptical of concepts of rule of law, saying the mechanism would mean a “new Soviet Union.” He charged that it was invented as a punitive measure for EU member states that refuse to extend the right of asylum to displaced people. The statements are most likely aimed at domestic audiences as the mechanism has nothing to do with EU migration policy.

Critics say the two countries are opposed to the Rule of Law Mechanism because it threatens their corrupt and nontransparent allocation of EU funds. In Hungary, the misappropriation of subsidies is a major problem. In fact, Hungary heads the list: From 2015 through 2019, the European Anti-Fraud Office (OLAF) identified 43 cases of misappropriation of EU funds, representing 3.93% of subsidies paid to Hungary during that period. OLAF investigated 235 cases over those years across the entire European Union that amounted to 0.34% of all EU subsidies. Hungary’s proportion of misused funds was over 10 times the EU average — and the number of incidences that were not uncovered could be much higher.

EU funds are very often awarded to Orban’s relatives or their associates. Tenders for projects to be financed with EU cash are sometimes tailored specifically for them. Hungarian law enforcement agencies often do not implement OLAF’s recommendations — they do not launch fraud investigations.

In Poland, the system is less overtly corrupt. OLAF identified 22 cases of misappropriation of EU funds from 2015 through 2019, amounting to 0.12% of the money from the European Union.

Though Deputy Prime Minister Jaroslaw Kaczynski, the leader of Poland’s ruling Law and Justice (PiS), presents himself as a modest and incorruptible politician, there have been cases of suspected graft close to the party. ARMIR, the state agency responsible for paying out agricultural subsidies, has been repeatedly linked to corruption. As political control over the judiciary increases in Poland, so does the danger that such cases will be less rigorously investigated.

Funded by EU

Poland and Hungary have benefited enormously from subsidies since they joined the European Union in 2004. The funds are important to the economies of both countries. In 2018, payments from the EU accounted for 3.43% of the gross national product in Poland and 4.97% in Hungary.

The Finance Ministry has estimated that a quarter of Poland’s growth over the past half decade is attributable to EU aid. Thanks to funding from Brussels, 600,000 jobs have been created. And, following the country’s accession to the European Union, Poland has received foreign investment totaling over €200 billion ($240 billion) so far.

In 2019, Poland got €12.1 billion from the European Union and Hungary brought in €5.1 billion — making the countries, respectively, the No. 1 and No. 2 net recipients of EU funds. Poland and Hungary are also expected to remain in the top group of net recipients in the budget period 2021-27.

The coronavirus pandemic has brought a sharp decline in growth in both countries this year; estimates put the figure at 4%-8%. The European Union’s coronavirus recovery fund would compensate for a large part of these losses — with recipient nations able to repay indirectly through fees and taxes on carbon and financial transactions.

Prime Minister Orban said Hungary would take out loans on the international financial market if it did not participate in the reconstruction program. In the long run, this would place a much greater burden on Hungary’s economy than participating in the EU’s pandemic recovery plan.

This article has been adapted from German.

Agreement on EU funding for cross-border projects | News | European Parliament

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, https://www.europarl.europa.eu/news/en/press-room/20201126IPR92517/

  • 8 billion EUR earmarked for European territorial cooperation
  • More resources to climate and social issues
  • Increased support for small projects

On Wednesday, EU institutions reached a provisional agreement on European territorial cooperation and the financing of cross-border projects for 2021-2027.

The total resources available for cross-border cooperation for the period 2021-2027, through the EU Interreg instrument, are set at 8 billion EUR (8 050 000 000 in 2018 prices).

Interreg will support the following types of actions (referred to as “strands”):

  • cross-border cooperation between adjacent regions to promote integrated and harmonious regional development between neighbouring land and maritime border regions (Interreg A; 72,2% of total resources);
  • transnational cooperation over larger transnational territories or around sea-basins (Interreg B; 18,2%);
  • interregional cooperation to reinforce the effectiveness of cohesion policy (Interreg C; 6,1%);
  • outermost regions’ cooperation to facilitate their integration and harmonious development in their region (Interreg D; 3,5%).

The co-financing rate at each Interreg programme level is set at a maximum of 80% of the funds to be provided by the EU, with up to 85% for outermost regions.

Other key measures agreed

  • More resources are expected to be spent on climate action and social programmes, including public health;
  • Increased support for small projects and people-to-people projects: up to 20% within an Interreg programme may be allocated to small project funds;
  • Pre-financing levels (funds made available to member states following the approval of the Interreg programmes) are set at 1% for the years 2021 and 2022, and at 3% for the years 2023 to 2026, resulting in more liquidity for programmes.

Quote

Rapporteur Pascal Arimont (EPP, BE) said: “Interreg is an important symbol for cooperation between neighbours. It significantly helps remove border obstacles – above all, those in people’s minds.”

“As a result of these negotiations, we enable regions to cooperate more easily – i.e. through simplified rules and procedures. In particular, small and people-to-people projects will be supported more strongly than ever.”

“We are also addressing the challenges of our time: regions have to invest in projects that tackle climate change or strengthen our health systems. As a consequence, together with the increased opportunities offered by REACT-EU, there will be many new possibilities for our regions to invest in sustainable and socially valuable cross-border projects in the future.”

Next steps

Parliament and Council are now expected to endorse the content of the agreement.

Background

The regulation lays down the specific provisions for the European territorial cooperation goal (Interreg) supported by the European Regional Development Fund (ERDF), the European Social Fund (ESF+) and the Cohesion Fund for the 2021-2027 programming period.

Under the future Common Provisions Regulation, five policy objectives are identified: (1) a more competitive and smarter Europe; (2) a greener, low-carbon transitioning towards a net zero carbon economy and resilient Europe; (3) a more connected Europe; (4) a more social and inclusive Europe; (5) a Europe closer to its citizens.

Bad Religion announce 40th anniversary livestream shows

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Bad Religion have announced a livestream series called “Decades” to celebrate their 40th anniversary. The series will be livestreamed from the Roxy Theatre in California and there will be four shows total spaced out over a number of weeks. Each show will be focused on a decade of their career and each show will start at 2PM PT. The band will start off on December 12 focusing on the 1980s, December 19 will be the 1990s, December 26 the 2000s, and they’ll wrap it up January 2, 2021 with the 2010s. Along with live performances, the shows will feature interviews and archival footage. Bad Religion released Age of Unreason in 2019 via Epitaph Records.

COVID-19 drives wages down, new International Labour Organization (ILO) report finds

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Even before the COVID pandemic hit, hundreds of millions of workers worldwide were being paid less than the minimum wage.

Press release | 02 December 2020

A new report by the International Labour Organization (ILO) has found that monthly wages fell or grew more slowly in the first six months of 2020, as a result of the COVID-19 pandemic, in two-thirds of countries for which official data was available, and that the crisis is likely to inflict massive downward pressure on wages in the near future.

The wages of women and low-paid workers have been disproportionately affected by the crisis.

Furthermore, while average wages in one-third of the countries that provided data appeared to increase, this was largely as a result of substantial numbers of lower-paid workers losing their jobs and therefore skewing the average, since they were no longer included in the data for wage-earners.

In countries where strong measures were taken to preserve employment, the effects of the crisis were felt primarily as falls in wages rather than massive job losses.

Across a sample of 28 European countries, the largest wage bill losses – in excess of 10 per cent – have been estimated in Ireland, Portugal, and Spain. Workers in Croatia, Luxembourg, the Netherlands, and Sweden have seen the lowest wage bill losses, smaller than 3 per cent.

The Global Wage Report 2020/21  shows that not all workers have been equally affected by the crisis. The impact on women has been worse than on men. Estimates based on a sample of 28 European countries find that, without wage subsidies, women would have lost 8.1 per cent of their wages in the second quarter of 2020, compared to 5.4 per cent for men. The largest differences between women and men are observed in Belgium, France, Germany, Portugal, Slovakia, and the UK.

The crisis has also affected lower-paid workers severely. Those in lower-skilled occupations lost more working hours than higher-paying managerial and professional jobs, and this has increased earnings inequality. Using data from the group of 28 European countries the report shows that, without temporary subsidies, the lowest paid 50 per cent of workers would have lost an estimated 17.3 per cent of their wages. Without subsidies, the average amount of wages lost across all groups would have been 6.5 per cent. However, wage subsidies compensated for 40 per cent of this amount.

“The growth in inequality created by the COVID-19 crisis threatens a legacy of poverty and social and economic instability that would be devastating,” said ILO Director-General Guy Ryder. “Our recovery strategy must be human-centred. We need adequate wage policies that take into account the sustainability of jobs and enterprises, and also address inequalities and the need to sustain demand. If we are going to build a better future we must also deal with some uncomfortable questions about why jobs with high social value, like carers and teachers, are very often linked to low pay.”

The Report includes an analysis of minimum wage systems, which could play an important role in building a recovery that is sustainable and equitable. When they are set at an adequate level and are enforced, they also have potential to reduce the gender wage gap. Minimum wages are currently in place in some form in 90 per cent of ILO Member States. But even before the onset of the COVID-19 pandemic the report finds that, globally, 266 million people – 15 per cent of all wage earners worldwide – were earning less than the hourly minimum wage, either because of non-compliance or because they were legally excluded from such schemes. Women are over-represented among workers earning the minimum wage or less.

In the EU-27, an estimated 26.5 million wage earners are paid at or below the minimum wage, representing 15% of all wage earners. The majority of these workers – 57 per cent – are women. The highest minimum wages in the EU are found in Luxembourg, Ireland and Germany; the lowest in Bulgaria, Latvia and Estonia.

“Adequate minimum wages can protect workers against low pay and reduce inequality,” said Rosalia Vazquez-Alvarez, one of the authors of the report. “But ensuring that minimum wage policies are effective requires a comprehensive and inclusive package of measures. It means better compliance, extending coverage to more workers, and setting minimum wages at an adequate, up-to-date level that allows people to build a better life for themselves and their families. In developing and emerging countries, better compliance will require moving people away from informal work and into the formal sector”.

The Global Wage Report 2020/21 also looks at wage trends in 136 countries in the four years preceding the pandemic. It found that global real wage growth fluctuated between 1.6 and 2.2 per cent. Real wages increased most rapidly in Asia and the Pacific and Eastern Europe and much more slowly in North America and northern, southern and western Europe.

EU agreement with African, Caribbean and Pacific countries at risk | News | European Parliament

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EU agreement with African, Caribbean and Pacific countries at risk | News | European Parliament

, https://www.europarl.europa.eu/news/en/press-room/20201202IPR92914/

New WHO report reveals use of e-cigarettes by youth is on the rise

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New WHO report reveals that while smoking continues to decline among European adolescents, the use of electronic cigarettes by young people is on the rise

Tobacco use among young people in the WHO European Region remains a public health concern. Despite the overall downward trend, several countries of the Region observed an increase in tobacco use prevalence among young people in the latest round of the Global Youth Tobacco Survey. While cigarettes remain the most used form of tobacco products, there is a concerning trend emerging from the use of electronic cigarettes (or e-cigarettes). According to the latest available data, young people are turning to these products at an alarming rate. The new report reveals that in some countries the rates of e-cigarette use among adolescents were much higher than those for conventional cigarettes. In Poland, for example, 15.3% of students smoked cigarettes and 23.4% used electronic cigarettes in 2016.

E-cigarettes and other novel and emerging nicotine- and tobacco-containing products, such as heated tobacco products (HTPs), are the next frontier in the global tobacco epidemic. While the latter is a tobacco product, e-cigarettes do not contain tobacco, and may or may not contain nicotine. Nonetheless, there is clear evidence that these products are addictive and harmful to health. HTPs expose users to toxic substances and chemicals, similar to those found in cigarette smoke, many of which can cause cancer, while e-cigarette use increases the risk of cardiovascular disease and lung disorders. Furthermore, both e-cigarettes and HTPs are particularly risky when used by children and adolescents, as exposure to a highly addictive substance like nicotine can have long-lasting and damaging effects on the developing brain.

Some countries that monitor e-cigarette use among young people have shown marked increases over the years. In Italy the prevalence of current e-cigarette use increased from 8.4% in 2014 to 17.5% in 2018, in Georgia – from 5.7% in 2014 to 13.2% in 2017, while in Latvia it was 9.1% in 2011 and 18% in 2019.

The Smoke Free Partnership (SFP) is one of the organizations at the forefront of the struggle against the tobacco pandemic. “We are a coalition of public health organizations working to make the WHO Framework Convention on Tobacco Control (WHO FCTC) a political priority,” explains Ms Anca Toma, the SFP’s Director.

SFP advises partners in its coalition on policy processes and emerging trends in the global tobacco epidemic. Although the national members of SFP have a wide range of positions on e-cigarette regulation, depending on the national context, political environment and domestic prevalence, the partnership plays a crucial supporting role in promoting and sharing best practices.

Like other tobacco control advocates, SFP emphasizes the importance of the WHO FCTC for safeguarding people against harmful tobacco products. “The top priority action for tobacco control, in our view, is implementation of the WHO FCTC in a comprehensive, consistent and incremental manner,” says Anca Toma. “Using existing tools, we can anticipate and counteract the tobacco industry strategies that undermine public health.”

In Ms Toma’s view, one of the most urgent actions is closing of regulatory and enforcement loopholes with respect to advertising, promotion and sponsorship. This holds true both for conventional tobacco products and for e-cigarettes and HTPs. The regulation of novel products at European level is fragmented and varies across countries, which the tobacco industry exploits to target children and young people. Ms Toma points to the repurposing of traditional product design strategies such as flavoured products and the rise of social media influencers, sponsorship of music festivals and other cultural events. “Some of these tactics have exploited existing regulatory gaps, while others have circumvented or even breached advertising and sponsorship bans,” she says. “Despite online advertising of tobacco and novel products being banned in most European countries, the industry plays on the difficulties of enforcing these rules cross-border and in the digital sphere.”

Nonetheless, progress is being made in the Region. There has been an increase in legal actions across Europe against these campaigns, with companies being fined and ordered to take down illegal content. Although there are challenges involved in regulating these products, a rigorous application of the WHO FCTC would close advertising loopholes and deny the industry the ability to push its products to young people with impunity.

WHO FCTC implementation is a mechanism to protect young people. It is proven to reduce tobacco use across the population and it is hoped that it will simultaneously prevent uptake of e-cigarettes. Ms Toma is optimistic about its effectiveness. “Evidence shows significant reduction in youth tobacco use in countries with the highest levels of implementation of the WHO FCTC. This happens without new products filling that gap. Where tobacco is no longer cool for kids, it is likely that neither are these new products”, she says.

Another crucial tool in the fight against tobacco- and novel nicotine-containing products is collaboration between research institutes and governments. For several years, the Smoke Free Partnership has been highlighting the need for governments and the European Union to invest in tobacco control policy research, ensuring that research is supported, population-focused and policy-relevant. “Too often, governments and advocates have to fight the industry’s undermining of evidence, or the industry attacking scientific evidence because it comes from other countries,” explains Ms Toma. “The other risk is that the tobacco industry is now trying to co-opt researchers through funding front groups, and that speaks to the need for governments to promote and protect independent research that supports, informs, monitors, and evaluates tobacco control policy.”

The tobacco industry has been ruthless in its attempts to maintain and increase profits, with e-cigarettes and heated tobacco being just another means to preserving and expanding its markets. However, with good guidance, research and a rigorous implementation of the WHO FCTC, a path can be built towards a tobacco and nicotine-free future. Protecting health and saving lives is the thrust of tobacco control and organizations like Smoke Free Partnership. As Anca Toma explains, “tobacco control is a fight for the lives of young generations”.