Over the past 6 months, Scientology Volunteer Ministers visited 500 facilities in Gauteng alone to help the vulnerable, specifically the old age homes, orphanages and shelters for women’s abuses and homeless. Noticing how important those people are to the President of South Africa, Scientologists went ahead to assist by sanitizing 330 properties.
As part of sanitizing those facilities, the Volunteer Ministers also educate people on how to maintain high hygiene and continue the sanitization daily to protect people longer. They provide Stay Well booklets printed in three languages – Zulu, Sotho and English – so people know what to do to survive better.
A director of a child welfare home who experienced the service stated, “You coming here gave us hope. We feel safer! Now we have tools to keep the place safe. We are very, very, very thankful!”
A Scientology Volunteer Minister narrated that in an orphanage, a young boy was traumatized by what he had heard of the virus and refused to go to his closet, certain the coronavirus was hiding there. He was scared to open the door. He was explained how the virus spread, his closet was sanitized and the boy felt safe now knowing there was no problem anymore.
The manager of a senior home commented “I am very happy. You are such professionals! I loved the way that you explained to the residents and staff all the information in the booklets. The nurses now know how to keep themselves and others well and they are going to get all the residents to read the booklets and implement this in the property.”
Sandile Hlayisi, Public Affairs Director for the Scientology Volunteer Ministers, is proud of the work done by the teams on the ground. “We are empowered with the Volunteer Minister technology written by L. Ron Hubbard more than 50 years ago for South Africa.
Like everybody, when the lockdown hit ten weeks ago, it created quite some confusion amongst us. But we fell back on our feet very fast, looked at how we could best contribute and we have been going around sanitizing and educating people on how to protect themselves ever since.” He claims they have assisted hundreds of thousands.
Disclaimer: The views of authors published on South Africa Today are their own and do not necessarily represent the views of South Africa Today. By viewing, visiting, using, or interacting with SouthAfricaToday.net, you are agreeing to all the provisions of the Terms of Use Policy and the Privacy Policy.
Greetings and welcome to Celsius Holdings Third Quarter Earnings Call. [Operator Instructions]
It is now my pleasure to introduce your host, Cameron Donahue, Investor Relations for Celsius. Thank you. You may begin.
Cameron Donahue — Investor Relations
Thank you and good morning everyone. We appreciate you joining us today for Celsius Holdings third quarter 2020 earnings conference call. Joining the call today are John Fieldly, President and Chief Executive Officer; and Edwin Negron, Chief Financial Officer. Following their prepared remarks we will open the call to your questions and instructions will be given at that time.
The company filed its Form 10-Q with the SEC and issued the earnings press release pre-market today. All materials are available on the company’s website at celsiusholdingsinc.com under the Investor Relations section. As a reminder, before I turn the call over to John, the audio replay will be available later today.
Please also be aware, this call may contain forward-looking statements which are based on forecasts, expectations and other information available to management as of today, November 12, 2020. These statements involve numerous risks and uncertainties, including many that are beyond the company’s control. Except to the extent as required by applicable law, Celsius Holdings undertakes no obligations and disclaims any duty to update any of these forward-looking statements. We encourage you to review in full our safe harbor statements contained in today’s press releases and our quarterly filings with the SEC for additional information.
With that I’d like to turn the call over to President and Chief Executive Officer, John Fieldly for his prepared remarks. John?
John Fieldly — Chief Executive Officer
Thank you. Cameron. Good morning everyone and thank you for joining us today. Our third quarter continued to see the impacts of the COVID-19 pandemic, materially impacting several channels of trade for Celsius including our health and fitness, vending and in foodservice as well as a reduction in food traffic in several other channels. While we did begin to see an improvement in the third quarter with capacity restrictions and reopenings in our distribution [Phonetic] channels, this remains significant, uncertain as there potentially could be reclosings with additional cases and increased in our regions of operation and extended closures in some states and countries. The health and safety of our employees, customers, consumers and partners remains our top priority and we continue to monitor the environment and implement contingency plans to mitigate risk to our business.
In addition to the COVID disruptions in our retail channels, the entire beverage industry is now being impacted by an aluminum can shortage taking place in the United States. The impact is across the board with major bottlers recently announcing a material shortfall in cans for 2021 and many smaller brands are being turned away. We have been in continual dialog with our suppliers, and while they remain certain to fulfill our base can needs for 2021, they indicated they do not expect to be able to fill our expected growth from our internal projections. While this is a significant issue, we have also found a solution. Being an international company, we have been able to leverage our global relationships and strategic investors and will be securing additional cans needed — as needed from Europe and Asia to support our growth. While this is great news on all these incremental cans, we are able to source outside of the United States, we will see an increase in our cost of goods over the short-term period through 2021, which will impact our gross profit margins by a few points, but we remain confidence, the company will be at least at a run rate in the low 40s on a gross profit basis.
We are currently expecting 2021 as being impacted for the entire year until the new plants in United States get up and running, balancing supply and demand as we head into 2022. We will continue to explore additional opportunities as they become available to shorten the duration Celsius is impacted by this can shortage, but wanted to set an initial conservative expectation as a baseline. I’m sure, I assure you our team is focused on continuing to improve operational performance and the team is focused on improving efficiencies as we continue to scale, and we will work to mitigate and offset this increase as much as operationally possible throughout 2021. With the only negatives for the quarter out of the way, I am extremely proud and excited with our team at Celsius and the accomplishments they’ve made during the quarter.
The third quarter results were at an all-time record for the company, including record revenue, gross profit, gross margins, operational income, net income, earnings per share and cash flow from operations. Overall, revenue was up over 80% to approximately $36.8 million from $20.4 million in the year ago quarter. Domestic revenues, we saw growth of 60% to $26.9 million, up from $16.8 million in the year ago quarter, which was driven by expansion in retail outlets, where we grew over 19,000 locations from the year ago period, expanded our distributions or DSD, and saw organic same-store sales growth. And we saw over 100% growth in our e-commerce channels during the quarter. Our e-com revenue was driven by Amazon, where we saw an increase of over 111% to $5.6 million for the quarter, which represented about 22% of our domestic revenue. Initial revenue increased 172% to $10 million approximately from $3.7 million in the year ago quarter in which we saw our Nordic revenue increase 182% to $9.5 million, also a quarterly record since the acquisition and sequential growth of approximately 10% from the — versus the second quarter.
Consumer demand for the CELSIUS brand has only grown stronger through 2021 and with the most recent reported United States SPINS data for the 52 weeks ending October 4, 2020, confirms that we have significantly outpaced the category across multiple channels, includes a 43.9% growth in the convenience channel outpacing the category by approximately 14.8 times with new store additions ramping up our ACV to approximately 16% and in the MULO channel, our growth rate is over approximately 100% with an ACV currently at 36.5%, outpacing the category growth by 7.4 times. Additionally, third-party data reflects the same trends on Nielsen as reported all channels as of October 27, 2020, the CELSIUS sales were up over 61.3% for the four weeks ending with a 0.6% share.
The next largest growth rate in the category was Red Bull with approximately growth rates of 20.2% for the most recent four week period. According to Stackline, which tracks energy drink sales on Amazon in the United States for the four weeks ending October 17, 2020, sales in dollars in the energy drink category by Amazon including energy shots grew by over 157.5% versus the same period a year ago. And CELSIUS sales increased outpacing the category by 190.3% and our share increased to 13.9% of the category, which puts CELSIUS as the third largest energy drink brand on Amazon just behind Monster Energy at a 31.2% share, which grew at 156% and Red Bull which is at a 15.8% share, which grew at 179% growth rate. Being the third largest brand on Amazon demonstrates our opportunity and verifies Celsius [Indecipherable] additional and much better placements as we continue to scale. Through the third quarter, traffic and purchasing patterns remained disrupted and online ordering patterns, pantry purchasing and curbside pickups became more prevalent in response to stay-at-home orders in particular markets and consumer shifting their lifestyles.
During the quarter we continue to see impacts in several of our distribution channels, mainly our health, club, vitamin specialty and vending channels. Our health club channel, specialty channel saw revenue decline by approximately 23% in the third quarter. This was historically represented approximately 20% to 25% of our United States revenues and this channel remains predominantly shutdown during the quarter. We did begin to see some reopenings at a limited capacity during the quarter, but expect revenues from this channels to remain materially down in the fourth quarter. We do expect continued openings throughout 2021 and a rebound.
As I discussed, in the third — in the second quarter earnings call, despite these two channels, essentially shutdown, our consumers shifted their purchasing patterns of CELSIUS to other channels, which did not only replace the sales in these channels, but drove record revenues and accelerated revenue growth of over 60% of third quarter in North America, further reinforcing the opportunity we have at CELSIUS. Our brand is more than just an impulse purchase. We are part of daily lifestyle, aligned for today’s health-minded consumer. The CELSIUS consumer bring significant value to retailers, not just as an expanded age bracket and a 50% female demographic, but our consumers are recurring regularly consuming CELSIUS as part of a daily lifestyle further expanding the channels and category growth.
During the quarter, we made significant process on further building out our DSD distribution networks on our pursuit for a national network to service our accounts. We secured additional distribution partners with Anheuser-Busch, PepsiCo, Keurig Dr. Pepper and Molson MillerCoors network partners further expanding availability to new regions. We further transition Target and 7-Eleven over to the wholesaler Big Geyser in New York during the third quarter and have already seen volumes more than double in those locations. The company initially announced last summer that we are building out our national DSD network, starting with our first major account DSD partner Big Geyser in New York City metropolitan market. We have now built our network to over 147 regional direct store delivery partners and we have anticipate our DSD network now covers approximately 75% of major metropolitan markets in the United States.
One of the initial challenges we did have building on our network, was really working with the retailers as you have to cover the retailer distribution and the stores in order to flip over those retailers to your distribution partners. So this is why the percentage of stores serviced by DSD is materially lower currently than our overall coverage, which is approximately 75% of metropolitan markets. Now that we have grown overall coverage and completed all regional coverage on geographical areas, we have now seen in over a 100% increase in number of stores serviced by our DSD network from our Q2 earnings call, which includes our most recently announced target DSD conversion and the 2,700 Speedway store expansion we most recently announced. The company anticipates that approximately 30% of doors will be currently covered by DSD distribution, which we will be adding additional stores and locations throughout the back half of Q4 and into 2021. We anticipate that the accelerated transition will continue and include convenience as such, the recently announced Speedway launch drug and grocery over the next two to three years, we expect approximately 70% of our retail stores to be serviced by DSD distribution and the associated benefits of doubling revenues in those accounts as we continue to transition.
In our mass channel CELSIUS saw significant growth through our recently announced exclusive launch of Kiwi-Guava-Lime flavor of On-The-Go stick powders into — over 2,700 Walmart locations. In addition to the Walmart launch of the new flavor, the company expanded our On-The-Go sticks into Publix over 1,200 locations with five flavors and expanded our flavor offerings throughout Europe — Europa, who services the gym channel as well as Vitamin Shoppe and HEB in Texas. We also expect to transition the remaining 50% of Walmart stores to DSD in the beginning of 2021. We transitioned as stated 1,200 Target stores to DSD through September and October with additional plans and regions to transition throughout the back half of 2020 and through 2021. Target is a great case study for Celsius. As we have steadily grown our initial two SKUs and a 200 store test to national availability with five flavors serviced now by DSD, the company also participated in an end cap program which to support the transition in August and September, which was very successful.
In the convenience channel during the third quarter, we announced the expansion stated in Speedway to over 2,700 locations, which are now serviced by DSD and grew our ACV in the channel — in the convenience channel in North America to approximately 16%. We also expanded and brought on Xtra Mart, Kum & Go and Union Pacific stores. In the retail space our total US door count now exceeds 79,000 locations nationally, which is up for more than 19,000 locations or 32% growth from the 60,000 locations we announced in Q3 of 2019 on our earnings call. We expect the number to grow even further in the coming quarters as retailers execute planogram resets, which were delayed in the summer months this year.
In Europe, we continue to capture incremental benefits and synergies from full integration of Func Food, a Nordic wellness company into our operations. The business was immediately accretive to earnings and an important step in our strategy to build out a global dynamic brand. As in the United States, our Europe operations were impacted by COVID and saw decreases in the FAST protein snack portfolio continued through the third quarter as consumers shifted habits to confectionery products, but we do see the protein category continuing to rebound in the fourth quarter and expected to continue to rebound into 2021. These decreases were more than offset by the sales increases of CELSIUS in the region, which we continue to see great opportunity and momentum.
Some of our operational highlights. In Sweden, we had a great successful launch of a new flavor great tasting strawberry marshmallow, which we launched in August and September, and we also kicked off in the back half of the third quarter a limited addition blueberry frost which is great tasting and was well received by consumers and retailers in the country. In Finland we saw great, very strong campaign in Kesko, one of the country’s leading hypermarkets where we saw over 65% growth versus the prior year quarter, and the team launched a great tasting indulgence bar in August, which has been very well received by the consumers.
As with Europe and the United States, China and APAC were impacted as well by COVID-19. Recovery continues and we saw momentums gained in the summer months. In China, we maintain a licensing royalty model in the market where distributors cover approximately 76 cities and now cover approximately 60,000 points of distribution at the end of the third quarter. And in Malaysia, we maintain a direct relationship with the local distributor. We maintain approximately 2,000 7-Eleven, with plans to reenter the fitness channel, specialty and gyms and additional retailers as the recovery continues. As with Europe and the United States we see great opportunity to capitalize on the changes in consumer preferences for better-for-you offerings and we see tremendous opportunities in the enormous market of Asia.
On a marketing front, we continue to innovate Target new and existing consumers where they live, work and play to prioritize meaningful and emotional connections through robust marketing programs that drive live integrated programs, competitive activities, even while consumers are at home. Specifically during the quarter, despite COVID-19 restrictions, we sponsored over 25 advance both in-person and virtual, sampled thousands of cans in-hands during the quarters in our key markets. We also couraged [Phonetic] responders with thousands of donations to doctors, nurses, police, army, firefighters and also supported the California fires.
In addition, we started our Live Fit Tour in the Florida market, where we reached out and sampled and activated gyms and also created experiential outdoor activities throughout the quarter and have planned to further expand throughout Q4. In addition, we further leveraged our SWEAT WITH CELSIUS Instagram live workout programs and further leveraged our brand ambassadors and influencers where we connected meaningfully with more consumers. In addition, we continue to partner with our core retailers and most recently we partnered in a college program where we have distributed over 100,000 On-The-Go sticks to college students through the Walmart back-to-school college program.
Our brand is resonating with an expanded consumer base, distribution platform and retail locations with the tailwinds and overall increased focus on health and wellness and specifically in the energy category where functional energy is recognized throughout the industry as the driver of future growth and shelf space with retailers. We remain focused on driving profitable growth in an industry that is rapidly changing. We are growing exponentially and adapting quickly, outpacing our competitors and grabbing market share. The momentum we are creating reinforces our confidence in the long-term growth and profitable aspects of our business, and we believe we are just getting started. Heading into the fourth quarter of 2020, we remain excited and are seeing sales orders through October in the United States exceed over 50% growth rate versus the prior year.
I will now turn the call over to Edwin Negron-Carballo, our Chief Financial Officer for his prepared remarks. Edwin?
Edwin F. Negron-Carballo — Chief Financial Officer
Thank you, John. Starting with our third quarter results for the three months ended September 30, 2020 revenue was $36.8 million, a substantial increase of $16.4 million or 80.4% from $20.4 million for the same quarter of 2019. The revenue increase of 80.4% was attributable to continued strong growth of 60.4% in North American revenues reflecting double-digit growth from existing accounts, new distribution and expanded presence in major retailers. European revenue for the three months ended September 30, 2020 was $9.5 million, which translates to a robust increase of 182.3% from 2019 quarter revenue of $3.4 million. The 2020 figures now reflect the full financial impact of the consolidation of Func Food Group, our European distribution partner whom we acquired in October 2019. Asian revenues which basically consist of royalty income from our China licensee were essentially $275,000 for the three months ended September 30, 2020, an increase of 40.8% from $195,000 in the 2019 quarter. Other international markets generated a $145,000 of revenue during the third quarter of 2020, an increase of basically $57,000 when compared to $88,000 for the same quarter in the prior year. The total increase in revenues from the 2019 quarter to the 2020 quarter was mainly related to increases in sales volume as opposed to increases in pricing.
For the three months ended September 30, 2020, gross profit increased by approximately $8.9 million or 103% to $17.5 million from $8.6 million for the same quarter in 2019. Gross profit margins for the three months ended September 30, 2020 were very healthy 46.7%, which compared favorably to 42.2% same quarter in 2019. The increase in profit margins delivered an incremental $1.9 million of profitability this quarter. The increase in gross profit is mainly related to increases in sales volume from the 2019 quarter to the 2020 quarter as opposed to increases in product pricing.
Sales and marketing expenses for the three months ended September 30, 2020 were $8.3 million, an increase of basically $3.3 million or 68% from $4.9 million in the 2019 quarter. This increase reflects the impact of the full consolidation of the operating results of Func Foods. Thereby, resulting in an increase in our marketing investments of 88% or $1.7 million from the prior year quarter. Similarly, all other sales and marketing expenses give effect to the increases related to the consolidation of Func Food Group’s operations. Specifically employee costs, which also includes investments in human resources to properly service our markets increased to $2.3 million or 71% from the prior year quarter. Moreover, due to increase in business volume from the 2019 quarter to the 2020 quarter, our support to distributors and investment in trade activities as well as our storage and distribution costs increased by $705,000 when compared to the prior year quarter.
General and administrative expenses for the three months ended September 30, 2020 were essentially $4.6 million. An increase of basically $2.4 million or 108% from $2.2 million for the three months ended September 30, 2019. This increase similarly reflects the impact of the consolidation of Func Foods operations which were not present in the results for the 2019 quarter. As such, administrative expenses for the three months ended September 30, 2020 were $1.3 million, an increase of essentially $866,000 or 182%, from basically $476,000 for the prior year quarter. Employee costs for the three months ended September 30, 2020 reflected an increase of $360,000 or 63%. Not only attributable to the consolidation of Func Food Group’s operations, but also reflecting additional investment in resources to properly support our higher business volume. All other increases for general and administrative expenses from the 2019 quarter to the 2020 quarter were approximately $1.1 million. These increases are mainly related to higher stock option expense of $1.2 million, additional depreciation and amortization of $15,000, which were partially offset by net decreases in all other administrative expenses amounting to $122,000.
Total net other income for the three months ended September 30, 2020 was basically $45,000, which compares favorably to other expenses of $543,000 for the same period in the prior year. The 2020 quarter results reflect a total favorable impact of approximately $588,000, which includes $155,000 of lower amortization expenses, $143,000 gain related to foreign currency fluctuations, $408,000 gain on the note receivable from China and net other miscellaneous expenses of $63,000, which were partially offset by higher net interest expenses of $55,000. As a result of the above, for the three months ended September 30, 2020 net income was $4.8 million or $0.06 per diluted share, compared to net income of $961,000 or dilutive earnings of $0.03 per share in the year ago quarter.
Adjusted EBITDA was $6.9 million compared to a loss of $2.6 million for the third quarter of 2019. We believe this information and comparisons of adjusted EBITDA and other non-GAAP financial measures enhance the overall understanding and visibility of our true business performance. To that effect, the reconciliation of our GAAP results to non-GAAP figures has been included in our earnings release.
Now turning to the year-to-date results. For the nine months ended September 30, 2020, revenue was essentially $95.1 million, an increase of $44.1 million or a significant increase of 86%, from $51 million for the same period in 2019. The revenue increase was attributable in large part to continued strong growth of 57% in North American revenues, reflecting double-digit growth in both existing accounts and new distribution as well as expanded presence in major retailers. European revenue was $26.8 million for the nine months ended September 30, 2020, an increase of 251% from $7.6 million in revenue for the 2019 period. The 2020 figures now reflect the full financial impact of the consolidation of Func Food Group. Asian revenues which basically consist of royalty income from our China licensee were $969,000 for the nine months ended September 30, 2020. An increase of 38% from $629,000 for the 2019 period. Other international markets generated $309,000 of revenue during the nine months ended September 30, 2020, an increase of basically $150,000 from $160,000 for the same period in 2019. The total increase in revenue form the 2019 period to the 2020 period was mainly related to increases in sales volume as opposed to increases in product pricing.
For the nine months ended September 30, 2020 gross profit increased by approximately $22.3 million, or a robust 105% increase to $43.5 million from $21.2 million for the same period in 2019. Gross profit margins increased to 45.8% for the nine months ended September 30, 2020 from 41.6% for the same period in 2019. The increase in gross profit dollars and gross profit margins is mainly related to increases in volume as opposed to increases in product pricing.
Sales and marketing expenses for the nine months ended September 30, 2020, were $23.6 million, an increase of effectively $9.5 million or 68% from $14.1 million for the same period in 2019. This increase reflects the impact of the consolidation of Func Food Group following its October 2019 acquisition by the company. As a result, our marketing investments increased by 77% or $4.2 million from the 2019 period. Similarly, all other sales and marketing expenses reflect the increases related to the consolidation of Func Food Group’s operations. Specifically employee cost for the 2020 period, which also includes investments in human resources to properly service our markets increased by $3.6 million or 88% from the 2019 period. Moreover, due to the increase in business volume, our support to distributors investment in trade activities as well as storage and distribution costs increased by $1.7 million from the 2019 period to the 2020 period.
General and administrative expenses for the nine months ended September 30, 2020 were essentially $12.5 million, an increase of $5.3 million or 72% from $7.2 million for the nine months ended September 30, 2019. This increase similarly reflects the impact of the consolidation of Func Foods operations which were not present in the results for the 2019 period. As such, administrative expenses reflected an increase of $2.6 million which included an increase of $221,000 in our bad debt reserve to cover potential collectability risks associated with the COVID-19 pandemic. Employee costs for the nine months ended September 30, 2020 reflect an increase of $1.1 million or 59%, not only attributable to Func Foods operations, but also related to additional investments in resources in order to properly support our higher business volume. All other increases for general and administrative expenses from the 2019 period to the 2020 period were $1.4 million. These increases mostly resulted from higher stock option expense of $1.3 million, higher depreciation and amortization of $34,000, and net increases in all other administrative expenses of $59,000.
Total net other expenses for the nine months ended September 30, 2020 were $590,000, which reflect a variance of $11.9 million when compared to total net other income of $11.3 million for the same period in the prior year. The variance of $11.9 million is mainly related to the recognition of a gain of $12.1 million pertaining to a note receivable from our Chinese licensee. The note receivable is part of an agreement executed with our China distributor related to the restructuring of our business relationship to a royalty based model, which requires the repayment over five year period of the investment the company made in China during the 2017 and 2018 years. As a result of the above for the nine months ended September 30, 2020, the company had net income of $6.9 million or $0.09 per diluted share. In comparison, for the nine months ended September 30, 2019, there was net income of $11.1 million or $0.20 per diluted share. The net income for the 2019 period included a non-recurring gain of $20.1 million related to the note receivable from our China licensee.
Adjusted EBITDA for the first nine months of 2020 was $12.2 million compared to a loss of $3.4 million for 2019. We believe this information and comparisons of adjusted EBITDA and other non-GAAP financial measures enhance the overall understanding and visibility of our true business performance. To that effect, a reconciliation of our GAAP results to non-GAAP figures has been included in our earnings release. As of September 30, 2020 and December 31, 2019, company had cash of approximately $52.2 million and $23.1 million respectively and working capital of approximately $62.2 million and $24.8 million respectively. Cash provided by operations during the nine months ended September 30, 2020 was approximately $3.8 million compared to cash used in operations of essentially $966,000 for the nine month period ended September 30, 2019. Finally, subsequent to the end of the third quarter on October 30, 2020, the company paid off the bonds payable related to the acquisition of Func Foods in the amount of approximately $10 million and is now debt free.
That concludes our prepared remarks. Operator, you may now open the call for questions. Thank you.
Questions and Answers:
Operator
Thank you. Ladies and gentlemen, at this time we will be conducting a question-and-answer session. [Operator Instructions] Our first question comes from the line of Jeff Van Sinderen with B. Riley & Company. Please proceed with your question.
Jeff Van Sinderen — B. Riley & Company — Analyst
Good morning everyone. First, let me say congratulations on the strong Q3 metrics. Terrific to see. John, maybe you can just touch on, I know you’ve ramped the DSD network quite a bit. I think you said you’re at 147, but maybe you can just speak to which regions you feel are best covered at this point, maybe where you still need to fill in or add DSD partners? And then what is kind of the optimization of your DSD network look like at the next phase based on recent business trends and kind of maybe just review the timeframe of getting to that optimization?
John Fieldly — Chief Executive Officer
Yes, no, thank you, Jeff. I really appreciate it. The team did a great outstanding job during the quarter, during these unprecedented times. So really excited about the results and the momentum we’re at, but you’re absolutely right. I just stated on the call we’re at a right around 147 DSD partners today. We have about 75% of the major metropolitan markets covered. So that allows us to really activate our retailers. So our team, our key accounts team is in the process really working with our retail partners and getting plans in place to transition from a direct model to the DSD model where we just see great lift, really gets us much better placement, better activation, better in-store execution and so forth. And that’s really what we’ve been saying — that’s what we’ve been seeing as we flip over Target and CVS, 7-Eleven in New York and Ralph’s in California as well. So lots of momentum there.
When you look at the areas where we’re still working on and need coverage, the team is working very closely with a variety of potential customers is the Mid-Atlantic states, Northern California, we’ve been working on. And also there is pockets in the middle of the country as well as certain pockets in Texas that we’re working on. So — but we do have 75% of the major metropolitan markets covered. We can cover a good portion and a good footprint of our existing distribution. So really just in the process, working with our retailers, we’ve even talked about Walmart before 50% are currently covered by DSD. We’re hoping that will change in the — really in Q1 of 2021 as we continue to work with those retail partners and flip over these key accounts. So we think we’re in great position, we’re in great standings and a better position than we ever have been on our retail distribution footprint and just really excited, we’re seeing these distributors continually reorder products working with us. We have some great team members, field sales team members that are working on activating these distributors. So we think we’re in a really great position as we exit 2020 and head into 2021.
Jeff Van Sinderen — B. Riley & Company — Analyst
Okay, great. And then kind of a multi-part question here. Can you speak on how the process of converting Target to DSD has been going. Maybe what sort of lift you’re experiencing lately when you convert to DSD. Overall, I think you said something along lines of 50%? And then I think you also mentioned Walmart flipping to DSD in the first part of next year. Maybe you can just elaborate a little bit on that? And then, just curious any more thoughts you have on the C-store channel and how business is growing with Speedway?
John Fieldly — Chief Executive Officer
Okay, excellent. Target, we mentioned, we put press releases out, we have worked — been working on flipping over 1,200 stores. There is a whole process that gets involved there to even get to that point. So it’s making sure you’re covering all the stores within a given DMA, making sure that you’re — their vendor numbers have to be loaded, there is a lot of back office work that has to be done. Not only on the Celsius side but also on the retailer side. And once that’s all completed, then that needs to be communicated to our distributor partners, activated at retail, we do provide support with our field sales team as well making sure these shelves get set. I’ve been working on it over the last two months really September and October, getting those 1,200 Target stores set. There is additional Target opportunities to flip as I mentioned, as we head into 2021.
In regards to Walmart, we are in about 50% of those Walmart’s are currently serviced by DSD, due to COVID and a lot of challenges as we know with these retailers with a lot of back office roles and responsibilities and physicians [Phonetic] working from home, has taken a little bit longer. So we anticipate Walmart will get together with them and we’ll continue to work on, move over to DSD, which is the preferred method and we anticipate that to happen sometime in Q1, early 2021. As it relates to convenience. Convenience, we’re up to a 16% ACV, outpacing the category growth. Obviously we’re into — getting into the pick of buyer seasons. So really account calls for 2021. It has been extremely positive as we — where we sit today and looking into 2021, we’re getting a lot of excitement as we did last year at NAICS, as we presented there. We did have a booth there. We got a lot of excitement. We are anticipating a lot of resets in 2020 which had been delayed. But we anticipate those to come around. We’re expecting more accounts coming on-board in the convenience channel in that March-April timeframe in 2021. And we’ll have more announcements over the next coming quarters of our expansion in existing accounts as well as new distribution coming on-board within that convenience channel.
As you look at Speedway, it’s — process of the first, really the first phase of the relaunch. Initial feedback has been positive on the — in the 2,700 stores range. So initial feedback has been positive. We’ll continue to monitor, but I don’t have anything else to really report on at this time in regards to Speedway, but things seem to be going well.
Jeff Van Sinderen — B. Riley & Company — Analyst
Okay, great to hear. Thanks for taking my questions. I’ll jump back in the queue.
John Fieldly — Chief Executive Officer
Excellent. Thank you, Jeff.
Edwin F. Negron-Carballo — Chief Financial Officer
Thank you.
Operator
Our next question comes from the line of Jeffrey Cohen with Ladenburg Thalmann. Please proceed with your question.
Jeffrey Cohen — Ladenburg Thalmann — Analyst
Hi, John and Edwin and Cameron. How are you?
John Fieldly — Chief Executive Officer
Excellent. How are you doing today Jeff?
Jeffrey Cohen — Ladenburg Thalmann — Analyst
Very well. Thank you. Just fine. So few random questions and one more of a macro question. So could you talk about the, On-The-Go sticks, it’s now up to six SKUs. Is that yet become a material portion of the overall business at least in North America?
John Fieldly — Chief Executive Officer
Yes, the On-The-Go sticks is a great offering for us, because that expands our usage occasion. So we see a lot of — we’re seeing a lot of momentum with individuals making it part of their smoothy combinations, also taking it on their travel or travels down. We’ve seen a lot of offers a lot more portability and we are seeing — we expect it to be a meaningful part of our business. Obviously the RTDs or drive the bulk of our revenues, but we do see this additional opportunity with the On-The-Go sticks, they’re doing well at Publix. We just expanded into Walmart with them. With Vitamin Shoppe we’ve done really well over the years in our line and HEB has had in for some time, as well as Harris Teeter, so we do get a lot of excitement, a lot of interest on them. We do have some new flavors plans for 2021 and as it will be a meaningful business — part of our business, it is a piece of our business. And we expect it to deliver revenue and gross profits as we continue to scale and the team has put priority on it as well. But our main focus is the RTDs.
Jeffrey Cohen — Ladenburg Thalmann — Analyst
Got it. You did mention a couple of new flavors, you said strawberry marshmallow and blueberry frost. Can you tell us what the timing is on that. And if that’s the traditional line or the heat line and where we might expect that to pop up?
John Fieldly — Chief Executive Officer
Yes, it’s in the market now in the Nordics. Great tasting strawberry marshmallow and the frost it’s great tasting the blueberry frost, is a limited addition that we just launched at the end of the third quarter. So locally here in the US, we don’t have that slotted to arrive. But it is in the Nordics, if you’re traveling over to Sweden, Finland or Norway, you will be able to find that.
Jeffrey Cohen — Ladenburg Thalmann — Analyst
Okay, got it. And then, next, could you talk about, I know that Func is closed. Could you talk a little bit about the Vitamin channel and if you’re seeing any disruptions with the GMC situation?
John Fieldly — Chief Executive Officer
Jeff, can you repeat the question, sorry.
Jeffrey Cohen — Ladenburg Thalmann — Analyst
Yes, could you talk a little bit about the Vitamin channel specific to this quarter or next quarter?
John Fieldly — Chief Executive Officer
Yes, I mean the Vitamin channel has been a channel, especially supplement channel in the gym business. We started to see great reopenings in Florida. We did start to see reopenings in Texas markets and in California we’re actually the workouts are outside. We have some outdoor activation to support those local partners. It’s very key to our core. We’re there to support the fitness channel. Regards to the vitamin specialty, I mean the channel has been — has struggled. We’ve talked about, it was down 23% in the quarter. We anticipate it to come back. We feel health and wellness trends are here to stay. It’s — we don’t see that going away anytime soon. It’s more important now than ever deep forward to stay healthy, stay fit, stay active. So we feel the sports nutrition space is going to continue to grow. It’s a great way for a consumer to be — learn about CELSIUS for the first time in that channel as well and they bring a lifelong CELSIUS consumer on board.
Jeffrey Cohen — Ladenburg Thalmann — Analyst
Okay. And then lastly from me. If you could talk about the situation with the cans. As I understand that you have had four or five facilities, is the limiting factor, the capacity of the current facilities or is the limiting factor the raw materials and the availability of the can manufacturing?
John Fieldly — Chief Executive Officer
Yes, we’ve spoken about the cans. We were notified late in October about availability as we head into 2021. There is a massive can, the physical actual body of the can shortage for 2021. It’s anticipated in 2021, the industry in the North America is short about 30 billion cans. So lots of shortfalls, and that really has to do with the capacity of the manufacturing of the physical can, not the filling of the can. When we talk about filling stations, that’s the five filling stations or co-packers we’ve been working with. We have capabilities to produce the cans, but we, to fill the cans into finished goods, the challenge we have, as we head into 2021 is the physical can body. So that’s where the big shortfall is. All the manufacturers, the larger can manufacturers are all running over capacity and turning brands away, unfortunately. So as I stated earlier, on the opening remarks of the call, we do have contingency plans in place for that. Being a global company is advantage to us. We were immediately able to start sourcing cans out of Asia, out of Europe as well and immediately put our teams on that task to secure cans to sustain our growth and continue to outpace the category. So we will have sufficient ample supply as we head into — as we had through 2021. But it is an industry wide issue. Everyone is going to be dealing with which also can be an opportunity for brands that have cans.
Jeffrey Cohen — Ladenburg Thalmann — Analyst
Got it, OK. That does it for me. Thanks for taking the questions.
John Fieldly — Chief Executive Officer
Excellent. Thank you, Jeff.
Operator
Our next question comes from the line of David Bain with ROTH Capital. Please proceed with your question.
David Bain — ROTH Capital — Analyst
Great, thanks. And also my congratulations on the results and thanks for all the data points you covered a lot. So I’ll limit mine to two. Just given the cash on the balance sheet, cash flow generation, I mean, does this change your outlook either on potential M&A activity or brand extensions? I mean looking at the SKU average for your industry leader, you start to add Rain, body fuel to Paradise, Dragon Tea whatever, it’s got to be 3 times, 4 times, 5 times yours in the same locations. So is that an opportunity potentially next year or am I thinking about that the right way?
John Fieldly — Chief Executive Officer
Thank you, Dave for the question. There is a ton of opportunity out there for us. No question about it. The key — lead Celsius is focused execution. We did finish the quarter with $52 million in cash of which right around $42 million if you back out the $10 million paying off that debt, which we are debt free. So that’s been paid off. So we do have sufficient cash. We are generating cash flow positive. We will be investing in inventories to sustain growth. So we have funds market for inventory investments. We also have some positive ROI targeted investments, we will be implementing into 2021 with cooler placements. If you’re out in California, I know Dave you’re out there, if you stop into some Ralph’s, we’re getting great placement with some really good cooler assets and the ROI is extremely positive. So we’ll be looking to invest in that area into 2021. Opportunities arise every day. We’re willing to evaluate them and if we find an opportunity that’s accretive to our shareholders, accretive in revenue and gross profits, we will look at it, but at the strategy right now is to continue to stay focused, drive profitable growth and drive Celsius into a major player in the energy category and take share.
David Bain — ROTH Capital — Analyst
Fantastic. Okay, and then my follow-up would be, is if it’s possible to kind of help us bifurcate 3Q North American revenue growth into buckets like same-store sale, organic growth, SKU growth, door growth, or any way we can kind of look at what the main pillars of the third quarter growth were?
John Fieldly — Chief Executive Officer
I mean if you look at the growth in North America like we stated on the call, I mean, on a year-to-date basis we’re at a 57% growth rate. Edwin talked about a lot of the new distribution coming on. We did talk about the store count increase there, that we saw. So it’s an interesting year as we all know in 2020. So it’s consumer shifting their purchasing patterns and now they’re going back. There is a lot of dynamics taking place. So I don’t really want to state anything. We haven’t provided guidance. There is momentum behind the company. I did say we had a 50% growth in North America orders in-house as of the end of October. So that shows some underlying momentum there. But I would — not going to provide any forward guidance at this time.
David Bain — ROTH Capital — Analyst
No problem. Just go ahead.
Edwin F. Negron-Carballo — Chief Financial Officer
Are you going to follow-up?
John Fieldly — Chief Executive Officer
No, I mean the underlying if you look at it, the SPINS data, Scan data as I said about is 60% growth rate and that was the latest Nielsen data. In the convenience channel, we’re at a 43% growth rate. We have gained some new distribution as well. So I think, organically we’ve seen and we stated this publicly about a 30% growth same-store sales and the other growth is coming from new distribution.
David Bain — ROTH Capital — Analyst
Got it. Okay. Thanks so much. Great quarter.
John Fieldly — Chief Executive Officer
Thank you David.
Operator
[Operator Instructions] Our next question comes from the line of Anthony Vendetti with Maxim Group. Please proceed with your question.
Anthony Vendetti — Maxim Group — Analyst
Thanks. Good morning, Edwin. Good morning John. How are you doing?
Edwin F. Negron-Carballo — Chief Financial Officer
Good morning.
John Fieldly — Chief Executive Officer
Good morning. Excellent.
Anthony Vendetti — Maxim Group — Analyst
So just on — because there is a lot of talk about the can shortage across the industry, not just obviously what you are dealing with, but it’s just — it’s obviously a big issue and it’s excellent that you’re able to source this outside. You said it’s going to impact margins a little bit. If it can start to impact margins right now, do you need to start sourcing from Europe and Asia now or is that a ’21 issue?
John Fieldly — Chief Executive Officer
Yes, it’s an industrywide issue. We anticipate sourcing in Q4. So that will start in Q4.
Anthony Vendetti — Maxim Group — Analyst
Okay. Okay. But in terms of being able to get the can that you need, based on the fact that you seem like you’re ahead of this curve, you don’t see it being an issue in terms of being able to meet the forecast you have for the demand, correct?
John Fieldly — Chief Executive Officer
That’s correct. We already have purchase orders in place. We’ve already — are far along on the processing order procurement process to have sufficient cans as we head into 2021.
Anthony Vendetti — Maxim Group — Analyst
Okay, great. And then as we — you mentioned Amazon the third after Monster and Red Bull. Just in terms of the corporate gross margin, is that in line, is it a little bit lower margin, when you go on Amazon and just remind me, John or Edwin, what’s the percent of revenue that comes from e-commerce or Amazon at this point?
John Fieldly — Chief Executive Officer
Just, Anthony, it’s roughly around 22% of our revenue for the third quarter, North America. So if you’re looking at the segment there. In regards to gross profit margins, we don’t disclose particular accounts, but overall, margins were very good for the quarter. And like we said going forward due to the can, importing of cans, we are looking at the low 40s on a go-forward basis as we go through 2021.
Anthony Vendetti — Maxim Group — Analyst
Okay, great. And on the DSD network Anheuser-Busch, Big Geyser, those are the big ones, but you have DSD agreements with PepsiCo, Keurig Dr. Pepper, MillerCoors Network. Are there any others and how your DSD network you believe can cover 75% of your major metropolitan areas. Are there other DSD partners that you believe you need to increase that penetration or at some point maybe 75%, 80% is about as far as you can go in terms of DSD coverage?
John Fieldly — Chief Executive Officer
Great question. And keep in mind the Pepsi and Anheuser-Busch, Keurig Dr. Pepper were dealing with the independents. So they’re not corporate owned. So this is an independence. The bulk of our distribution is with Anheuser-Busch independent wholesalers. A lot of brands can’t even get to 75% major metropolitan covered. So it is a great achievement where we’re at today. But we are looking for full coverage and we’ll continue to drive that through. We will — they we’re talking to a variety of additional distributors to help fill some of those boys [Phonetic] mainly in the Mid-Atlantic, Northern Tao, Texas, certain parts of Texas and then there are certain regions within the middle of the country that we are looking for additional coverage on. But I think we’re in a really good position right now with 75% major metropolitans covered. The opportunity to activate these distributors. We just picked up thousands of new potential sales reps that can be out there helping build the brand for Celsius. And we’re looking to partner with them in a big way in 2021. And we’ve never been in a better position to have the opportunity we had on hand.
Anthony Vendetti — Maxim Group — Analyst
Okay, great. And then just lastly, a few years ago you came out with the HEAT line which was — it’s a different packaging, different product, more caffeine than your standard CELSIUS line. Is there any other lines that you’re looking at launching in ’21 or is it more going to be just an extension of what you have in additional flavors?
John Fieldly — Chief Executive Officer
Yes. We have a great cross-functional innovation team. We have a lot of innovation plan for 2021 and beyond. Some great line expansions, innovative flavors coming to market and one opportunity we’ve had which we’ve talked about with the Func Food acquisition is leveraging that fast brand portfolio. So we’re looking to partner with them. We’ve been partnering and bringing that Fast Protein snack portfolio to North America in Q1, starting to test it and ceded. But there’s a lot of opportunities in that category. We do see massive opportunities in the RTD category and that’s where we are mainly focused. But look for some great tasting flavor innovation, some line expansions as we head into and through 2021 and beyond.
Anthony Vendetti — Maxim Group — Analyst
All right. Great quarter guys. Thanks. Appreciate it.
Edwin F. Negron-Carballo — Chief Financial Officer
Thank you.
John Fieldly — Chief Executive Officer
Excellent. Thank you.
Operator
There are no further questions in the queue. I’d like to hand the call back to John Fieldly for closing remarks.
John Fieldly — Chief Executive Officer
Thank you, Doug. Thank you everyone. On behalf of the company, I’d like to take everyone for their continued interest and support. Our results demonstrates the products are gaining considerable momentum. We are capitalizing on today’s global health and wellness trends and the changes taking place in the transformation of today’s energy drink category. Our active healthy lifestyle position is a global position with mass appeal. We’re building upon our core and leveraging opportunities and deploying best practices. We have a winning portfolio strategy and team and a rapidly growing market that consumers want. Our mission is to get Celsius to more consumers profitably. I’m very proud of our dedicated team as without them our tremendous achievements and significant opportunities we see ahead would not be possible. In addition, I thank our investors for their continued support and confidence in our team. And I thank everyone for your interest in Celsius. Be safe, stay healthy, and have a great day.
Operator
[Operator Closing Remarks]
Duration: 58 minutes
Call participants:
Cameron Donahue — Investor Relations
John Fieldly — Chief Executive Officer
Edwin F. Negron-Carballo — Chief Financial Officer
BRUSSELS — The European Union on Thursday unveiled policies intended to strengthen the rights of L.G.B.T.Q. people, proposals that appear aimed particularly at right-wing governments in Hungary and Poland that have promoted discrimination.
The moves, drawn up by the European Commission, the executive arm of the European Union, would classify hate crime, including homophobic speech, on a list of “E.U. crimes” that also contains offenses such as drug trafficking and money laundering, giving the bloc more powers to crack down on member nations. The proposal would also protect same-sex families in all 27 of the bloc’s members, and promises more funding for organizations promoting equality.
In Hungary, the government has pushed for laws targeting the L.B.G.T.Q. community, including a bill that ties an individual’s gender to their sex and chromosomes at birth, restricting later modifications on official documents.
Announcing the European proposals on Thursday, Vera Jourova, the bloc’s commissioner for values and transparency, said, “Everyone should feel free to be who they are — without fear or persecution.”
“This is what Europe is about and this is what we stand for,” she added.
The commission’s intentions are hobbled somewhat because its recommendations are not binding on member countries. Any new legislation would need to be approved by the European Parliament and national governments before much pressure can be applied on nations who do not comply.
Hungary and Poland have been at loggerheads with the European Commission over an array of issues, mostly centering around abuses to the rule of law, the independence of the judiciary and the rights of minorities. The Hungarian and Polish authorities have described those principles of governance as “foreign” ideology, but most other European countries and institutions consider them fundamental to the bloc’s beliefs.
With little legal recourse, the commission has tried to shame or pressure the governments politically but has so far failed to force much change.
The commission denied funding for six towns in Poland after nearly 100 local governments in the country — about a third of its territory — declared themselves “free from L.G.B.T. ideology.” But the amounts involved were modest, and the Polish justice minister, Zbigniew Ziobro, called the move “groundless” and “illegal.”
Ms. Jourova, the values and transparency commissioner, said the bloc rejected discrimination on the basis of gender or sexuality. “We will defend the rights of L.G.B.T. people against those who have more and more appetite to attack them from this ideological point of view,” she said.
During the Polish election campaign this year, President Andrzej Duda, who was running for a second term, called human rights for L.G.B.T.Q. people an “ideology” more dangerous than communism. Jaroslaw Kaczynski, the chairman of the governing Law and Justice party and the country’s de facto leader, called homosexuality a “threat to Polish identity, to our nation, to its existence and thus to the Polish state.”
Activists say that violence against the gay community in Poland has surged. “We are talking about physical violence, beatings, insults, but also destruction of offices of activists,” said Mirka Makuchowska from the Campaign Against Homophobia, an advocacy group.
Trucks with slogans baselessly accusing gay people of pedophilia have appeared on the roads of Polish cities and towns recently, even in the generally more liberal capital, Warsaw. On Wednesday, during the annual Independence March, participants in the city shot flares into an apartment where a rainbow flag was hanging, setting it on fire.
In Hungary, as the health care system and the economy buckle under the weight of the coronavirus pandemic, Prime Minister Viktor Orban’s government has proposed a set of bills reflecting its war on gender identity.
On Tuesday, after the Hungarian Parliament extended the use of emergency executive powers to combat the virus for 90 days, the Orban government submitted a bill to amend the Constitution to establish marriage as an institution exclusively between a man and a woman. Additional provisions include protections of the right to raise children in a Christian culture.
Another bill introduced on Tuesday would allow only married couples to adopt children, with exemptions granted only by the government’s minister for family policy.
And in May, a law came into effect in Hungary that tied an individual’s gender to their sex and chromosomes at birth, restricting later modifications on official documents and making gender reassignment illegal.
Hungarian L.G.B.T.Q. groups have criticized the sudden legislative push. Hatter Tarsasag, an advocacy group, said that the new rules would fuel discrimination.
“We’ve had a conservative government for 10 years now and they have been systemically undermining the rights of L.G.B.T.Q.I. people,” said a representative of the group, Tamas Dombos, using an alternative abbreviation that includes people who are intersex. “In the past year and a half, they have become more vocal about their opposition to L.G.B.T.Q.I. rights, and increasingly against trans people.”
Analysts say the culture war is a potent unifying element for Mr. Orban’s supporters.
“It appears they have seen the success of such campaigns in Poland,” said Robert Laszlo, an analyst with the Budapest-based think tank Political Capital.
“This is a symbolic issue in their politics,” Mr. Laszlo added. “It’s a simple message. You can generate some hate with it and strengthen the base.”
Monika Pronczuk reported from Brussels, and Benjamin Novak from Budapest.
“The decisions we make now will determine the course of the next 30 years and beyond: Emissions must fall by half by 2030 and reach net-zero emissions no later than 2050 to reach the 1.5C goal”, Secretary-General António Guterres said in his message to the virtual Finance in Common Summit.
“If we fail to meet these goals, the disruption to economies, societies and people caused by COVID-19 will pale in comparison to what the climate crisis holds in store”.
Mr. Guterres maintained that the world has a shared responsibility to redouble its efforts to recover from the economic and social crisis and “get on track” to achieve the SDGs and build a sustainable, inclusive and resilient future.
“Global solidarity is imperative to defeat the virus and recover better”, he upheld.
The UN chief told participants he was encouraged by the growing number of countries committing to the net zero target.
He noted that the European Union (EU) had pledged to become the first carbon-neutral bloc by 2050 and has aligned its COVID-19 recovery package with that objective. And 110 other countries, including the United Kingdom, Japan and Korea, have also made the pledge for 2050 while China is aiming for 2060.
“This means that 50 per cent of the world’s Gross Domestic Product, and about 50 per cent of global carbon dioxide emissions, are now covered by a net-zero commitment”, Mr. Guterres explained, adding that many cities and businesses are realizing the “we have no alternative, and because they recognize the opportunities that are there to be seized”.
‘Not there yet’
So far, however, no bold commitments have been made to finance the vehicles necessary for the SDGs.
The UN chief noted that public development banks are “uniquely positioned to play a leading role”, by providing concessionary finance where it is most needed, and leveraging private funding.
“This is essential to reboot our economies and put them firmly on the path to a carbon-neutral, sustainable future”, he attested.
Key steps
The Secretary-General outlined five measures to achieve these goals, beginning with aligning the mandates of public development banks with the SDGs and carbon neutrality commitments by 2050.
“Invest…in just transition programmes, that will leave no one behind, including SDG bonds, and incorporate gender and sustainability in all instruments”, he said.
Painting a picture of enormous demands for emergency funding with simplified approval processes, Mr. Guterres’ second point was to give priority to funding immediate relief measures, particularly on public health and food security.
“Investments by public development banks have been shown to bring in more private finance instead of replacing it…[and] offer opportunities to improve governance and regulatory frameworks in the countries where they operate, providing certainty and bringing in much-needed capital”, he said.
Thirdly, there is a need to dramatically increase public development finance for adaptation and resilience, particularly for the most vulnerable groups.
“We need to invest massively in public health, food security and education for all; in empowering women, girls and the most vulnerable; in supporting productive investment and employment; in access to energy; and in promoting human rights in general”, the UN chief spelled out.
Next, it was important to have transparency to ensure that both public and private finance supports the SDGs and the Paris Agreement.
“Work together to adopt norms, standards and certification mechanisms for sustainable finance”, he urged all countries.
Finally, Mr. Guterres underscored the need for better data.
“We need public development banks to invest in the data and statistics that strengthen the capacity of developing countries to make the decisions that are needed and…openly share their data with decision-makers for better, coordinated action”, he elaborated.
The UN chief told the participants that their decisions will “send a signal to the global financial community and to policy makers around the world”, transform development finance and “help build the foundations of a new economy fit for the 21st century”.
The Berlaymont building in Brussels, headquarters of the European Commission, the executive branch of the European Union (EU). Credit EU.
Nov 12 2020 (IPS) – An anecdote tells, never sufficiently confirmed, that in the hardest moments of the Second World War when Stalin was dictating his orders of battle to his subordinates, he was told that perhaps it would be advisable to consult with the Pope. The Soviet dictator replied: “And how many armored divisions does the Pope have?”
The rationale of the question has been used in international relations theory and practice consistently to illustrate a vision of the realist school, in the company of classical interpretations such as those of Thucydides and von Clausewitz.
Stalin’s reflection has often been adduced to interpret the real level of influence of the European Union on the international scene since the middle of the last century.
It has never been easy to explain the birth and survival of Monnet and Schuman’s invention by means of a variant of realism.
One of the clichés about the soul of the EU is as an example of possessing a “soft power”, according to the founding arguments of Joseph Nye.
Joaquín Roy
It agrees with the birth of an entity whose initial leaders were mostly Christian Democrats, who based their logic on reconciliation and who promoted a new entity based on an unusual “declaration of interdependence.” While the bulk of the history of international relations exuded the phenomenon of war, the EU stubbornly justified its existence on the strategy of peace.
Citizens outside Europe tried to answer the question about the reason for the founding of the EU with strange answers such as competition with the United States, the improvement of the European economy, and the reinforcement of capitalism. The goal of making war “unthinkable, and materially impossible” was rarely alluded to.
Since then it has not been easy to understand the EU, because to do so, “one must be French or very intelligent” as Madeleine Albright once said. She rightly described the EU as extremely complex, especially if you insist on viewing it through the lens of “hard power.”
The funny thing is that its survival has been an enigma for more than 70 years, in an already long existence sown along with experiences as shocking as the Vietnam War, the end of the Cold War, the disappearance of the Soviet Union, and now the questioning of the fundamentals of the United States.
Despite such impressive achievements as the adoption of the euro, the marked improvement in the standard of living of Europeans, their comparatively superior longevity, the pleasant feeling of being able to travel and reside throughout the EU, there is a certain discomfort and inner feeling, their survival is in doubt.
The explosion produced by Brexit, barely softening the effects of the 2008 economic crisis, while some of the evils of the past are reborn (nationalism, authoritarianism, racism), and the community territory is beset by uncontrolled immigration, has not helped to soften fears.
Inside and outside, the predictions of its disappearance are insistent. And specialists wonder why, while many voices disagree with these pessimistic predictions.
Anu Bradford, author of “The Brussels Effect” (Oxford University, 2020)
Anu Bradford, a law professor at Columbia University in New York, belongs to this sector. She is the author of a book that has been considered as the most influential of the decade in the field of international relations and the EU in particular. Its title is The Brussels Effect (Oxford University, 2020), repeatedly reproduced as a term that is destined to be enthroned in the permanent vocabulary of the EU. The central thesis is that the EU, despite its lack of “hard power”, has achieved not only its survival, but a position of preeminence in the world theater.
But this nature of a global agent does not come from the traditional methods of imposing its interests, but simply through the use of a weapon of something as simple as law, developed in the design of a network of norms in the internal scene of the industry, business, the environment, agriculture, and protection against climate change.
But these norms are not imposed on the external territories, in a traditional imperialist way, but, exceptionally, they are self-adopted by the external businesses themselves, voluntarily.
How is this achieved, without the imposition of the hard power of the EU? Bradford’s answer is very simple: external actors, in the United States, Latin America, Asia, weigh between the cost of adding the standards of EU regulations or losing such a substantial market. They hesitate before being forced to adopt community standards or even be their goods rejected, once the process of entering the gigantic EU single market has begun.
They wisely choose to make the necessary investment and place the blue sticker with the twelve golden stars of the EU as a guarantee, a courtesy gift from the “pope” Ursula Von der Leyen, president of the European Commission. The EU does not oblige anyone: it is the choice of external economic interests.
Joaquín Roy is Jean Monnet Professor and Director of the European Union Center at the University of Miami
Speakers at a virtual press conference yesterday called for ending violence in the name of religion, mob lynching, attacks on religious minorities’ home and the growing incidents of violence against women and girls. They urged to ensure rule of law, human rights, accountability and justice.
Human Rights Forum Bangladesh (HRFB) organised the conference and presented a 17-point demand, including ensuring proper trial and punishment for the perpetrators of the brutal incident in Patgram through an impartial investigation, necessary treatment for the injured and security for both families, providing necessary training and guidance to public representatives and religious leaders to prevent the violent behaviour of agitated people.
They also demanded that proper steps be taken against religious leaders who spread hatred through various provocative propaganda, and a fair and impartial investigation should be conducted into the incident of attack on a Hindu household in Cumilla.
Expressing grave concern over the Cumila incident, Nijera Kori coordinator Khushi Kabir said Bangladesh is a culturally diverse country, and ensuring the rights of every citizen is the responsibilities of the state and the government. “Why will they think of themselves as second-class citizens?” she asked.
Shamsul Huda, executive director of Associations of Land Reform and Development said time has come to move in an integrated way, as the state, government, civil society organisations and political parties should come forward to put an end to such violence.
Mainstream political parties should also be engaged through discussion and they should promise to stop such issues and their promise must be reflected in their work, he said.
Ain O Salish Kendra’s senior deputy director Nina Goswami expressed concern about the silence of responsible authorities, as they did not assure that necessary actions will be taken about the mob lynching incident.
“In a society, where 31 people are killed in mob beating, how can we talk about human rights there?” she asked, demanding a human rights-friendly state.
HRFB steering committee member Ranjan Karmaker, also the executive director of Steps towards Development, expressed grave concern over the increasing incident of violence against women and urged the government to ensure awareness and justice for rape, and criminalise marital rape by reforming the law.
Sanjeeb Drong, president of Bangladesh Adivasi Forum, said law enforcement agencies should initiate action against the rape of indigenous women and land grabbing of indigenous minorities.
We strongly demand a Minorities Rights Act and a Minorities Commission to protect the rights of indigenous minorities, he said.
Transparency International of Bangladesh (TIB) executive director Dr Iftekharuzzaman, a member of HRFB highlighted that judiciary institutions should remain free from political biases. He also spoke on the importance of ensuring skill development opportunities and appropriate budget allocation for these organisations.
The press conference was moderated by Shaheen Anam, executive director of Manusher Jonno Foundation (MJF), who is also a member of the steering committee of HRFB.
“We now have the consensus and the commitment of every country to work in an integrated, cross-cutting manner in tackling all the neglected tropical diseases”, said Dr Ren Minghui, WHO Assistant Director-General for Universal Health Coverage, Communicable and Noncommunicable Diseases.
The freshly-inked roadmap sets global targets and milestones to prevent, control, eliminate and eradicate 20 neglected tropical diseases and disease groups, which affect hundreds of millions of people.
It replaces the first blueprint published in 2012, whose targets will not be achieved, despite significant progress, WHO explained.
In addition to a focus on improved coordination and collaboration among health partners in the next decade in all countries, another distinct feature is a drive for greater ownership by governments and communities.
The 2030 targets include a 90 per cent reduction in the number of people requiring treatment for neglected tropical diseases and a call to eradicate dracunculiasis – also known as Guinea-worm disease – and the chronic skin disease yaws, that affects mainly children below 15 years of age.
“The new road map addresses critical gaps across multiple diseases, integrates and mainstreams approaches within national health systems and coordinates action across sectors,” said Dr Mwelecele Ntuli Malecela, Director, WHO Department of Control of Neglected Tropical Diseases. “It also provides us with opportunities to evaluate, assess and adjust programmatic actions as needed over the next decade.”
Vertical v horizontal
The emphasis of the new approach is on sustainability and follows a decades-old discussion about the relative merits of so-called “vertically” funded programmes that target specific illnesses, compared with the longer-term “horizontal” approach that involves comprehensive primary health care services offering greater overall protection.
“To do so effectively…countries must change their operating models and culture to facilitate greater ownership of (disease eradication) programmes”, Dr Minghui added, in a call for “smarter investments and high-level political commitment” to reduce the social and economic consequences of neglected tropical diseases.
Drugs arsenal needed
While most neglected tropical disease-control programmes rely on medicines to treat sufferers, WHO has also warned that emerging drug resistance threatens decades of advances.
It remains crucial to monitor drug efficacy closely and develop “an appropriate arsenal of second-line drugs” to ensure that populations continue to be protected against neglected tropical diseases, it said.
In a related development, COVID-19 had played its part in making communities more vulnerable, the UN agency noted, as some people have taken antibiotics in the mistaken belief that they would protect them from the virus.
Antibiotics alarm
While some countries have seen their antibiotic use dramatically decline during pandemic lockdowns, physical distancing and improved hand and respiratory hygiene, “in other situations, antibiotic use has risen alarmingly”, WHO said.
Its aims are to increase awareness and understanding of global antimicrobial resistance and encourage best practices among members of the public, health workers and policy-makers, to avoid the further emergence and spread of drug-resistant infections.
Marking World Pneumonia Day, on 12 November, UNICEF chief Henrietta Fore, highlighted the coronavirus factor, noting that “while the world grapples with the pandemic and the severe consequences it poses for the most vulnerable, we must not lose sight of the fact that pneumonia continues to claim more than 2,000 young lives every day.”
UNICEF pointed out that medical oxygen, coupled with antibiotics, could save the lives of many children suffering with severe pneumonia.
However, cost can be prohibitive for the poorest families, as can access to health facilities with functioning oxygen supplies, and trained health workers – all of which are scarce in poorer countries.
Moreover, the pandemic has seen a surge in demand, making the shortages even more prominent.
Fortunately, oxygen can be produced locally in even remote parts of the world, at affordable cost. A key part of UNICEF COVID-19 response has been delivering oxygen concentrators, devices that take in air from the environment, remove nitrogen, and produce a continuous source of oxygen.
As of Wednesday, UNICEF had delivered 15,188 oxygen concentrators to 93 countries.
“Medical oxygen can help save some of these lives”, stressed Ms. Fore.
One size does not fit all
The response, however, is not a one-size-fits-all solution.
Some settings may have available oxygen plants, cylinder-delivery networks and reliable electricity sources to use a concentrator, while others may not.
And some areas face import restrictions for certain health supplies, or dwindling health budgets and rising prices set by oxygen suppliers.
To address this, UNICEF is working with governmentsand partners for unique country solutions, mostly involve a mix of oxygen sources from cylinders, concentrators, plants and liquid oxygen.
The UN agency’s response has been global, rapid, and multi-faceted as it has supplied medical oxygen to over 90 countries to help fight COVID-19 and keep children and newborns with pneumonia alive.
Oxygen is the answer
Although this complex commodity can be challenging to provide, especially in rural settings where electricity, infrastructure and essential health equipment may be in short supply, UNICEF has noted a shift in policy worldwide.
Over the past year, governments, donors, UN agencies and partners have begun to recognize the importance of this essential medicine in helping people recover from pneumonia, whether COVID-19-induced or not. UNICEF is calling on everyone, to “amplify efforts to bring life to those fighting for breath”.
UNICEF country initiatives
Peru: Providing oxygen concentrators to help indigenous communities.
Senegal: Along with the Government, providing oxygen to 64 health facilities in regions with high rates of pneumonia.
Malawi: Helped establish an oxygen generating plant at Kamuzu Central Hospital, contributing to building a new “oxygen ecosystem” for the country.
Sierra Leone: Investing in refurbishing and installing oxygen plants.
Bangladesh: Expanding oxygen systems to prevent new-born deaths.
India: Along with the Government, investing in over 3,000 oxygen concentrators to support the fight against COVID-19.