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Tuesday, September 26, 2023
InternationalFIBA and Global Suppliers Partner to Launch New LED Backstop

FIBA and Global Suppliers Partner to Launch New LED Backstop

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FIBA, the organization governing basketball has joined forces with two of its global suppliers, Schelde Sports and Unilumin Sports to unveil an innovative LED backstop. The Super SAM 325 PRO LED marks a milestone as the first integrated LED screen to be incorporated into a backstop. It will be prominently showcased at the FIBA Basketball World Cup in 2023.

Olivier Esteves, CEO of Schelde Sports expressed their shared objective with FIBA in nurturing and popularizing basketball on a scale. Esteves conveyed their pride in introducing the groundbreaking Super SAM 325 PRO LED at such a prestigious event as the FIBA Basketball World Cup.

James Li, Vice President of Unilumin highlighted their long-standing role as FIBA’s official LED partner since 2019 and their ongoing commitment, to enhancing the spectator experience through cutting-edge display solutions. Li emphasized that bringing together world-class basketball with their advanced technology showcases both Unilumins and FIBA’s dedication to providing a captivating spectacle that befits an international stage event.
The Super SAM 325 PRO LED comes with safety features, including specially designed diamond-shaped padding and a breakaway ring that can move in multiple directions. This makes it one of the most secure backstops available on the market.

Frank Leenders, the Director General of FIBA Media and Marketing Services expressed his appreciation for the relationships that FIBA has built with its Global Partners and Suppliers. He also highlighted the satisfaction of seeing two of these partners Schelde Sports and Unilumin Sports collaborate to create such a product.

Leenders mentioned that this LED backstop offers brand exposure opportunities for other Global Partners resulting in a win-win situation for everyone involved.

The Super SAM 325 PRO LED will be used in all venues during the FIBA Basketball World Cup 2023. The tournament is scheduled to take place in the Philippines, Japan and Indonesia from August 25 to September 10.

About the FIBA Basketball World Cup 2023 
The 19th edition of FIBA’s flagship event, the FIBA Basketball World Cup, is taking place for the first time across three host nations in the Philippines, Japan and Indonesia from August 25 to September 10.   

For more information on the FIBA Basketball World Cup 2023, visit www.fiba.basketball/basketballworldcup/2023 or follow the FIBA Basketball World Cup 2023 on FacebookTwitterInstagram and YouTube.

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