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New WHO campaign to help COVID-era quitters kick the habit

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New WHO campaign to help COVID-era quitters kick the habit

Tobacco kills up to half of its users, claiming more than 8 million lives each year. Over 7 million of those deaths are the result of direct tobacco use while around 1.2 million are the result of non-smokers being exposed to second-hand smoke, according to WHO

Smoking is also a known risk factor for many respiratory illnesses, and smokers are at a higher risk of cardiovascular disease, cancer, respiratory disease and diabetes – making them particularly vulnerable to severe COVID-19.  

“If users need more motivation to kick the habit, the pandemic provides the right incentive”, said WHO Director-General Tedros Adhanom Ghebreyesus. 

‘Quit and win’ initiatives 


WHO Video | Meet Florence – she can help you quit tobacco!

WHO’s “Commit to Quit” campaign will advocate for stronger national policies, increasing access to cessation services, raising awareness of tobacco industry tactics, and empowering tobacco users to make successful attempts through “quit and win” initiatives, WHO said. 

For instance, Florence, an artificial intelligence (AI)-driven 24/7 digital health worker, will tirelessly provide accurate information, help people make a quitting plan, and recommending help-lines and support apps. 

In one of its first campaign initiatives, the UN health agency rolled out the “WHO Quit Challenge” on the messaging service WhatsApp, and a list of “more than 100 reasons to quit tobacco”. 

The campaign will focus on twenty-two high-burden countries, where the majority of the world’s tobacco users live. 

Millions ‘want to quit’ 

According to WHO, around 780 million people globally say they want to kick tobacco to the curb, but many lack the tools needed to do so. Their efforts are further complicated by the social and economic stresses that have come as a result of the coronavirus pandemic. 

“Millions of people worldwide want to quit tobacco – we must seize this opportunity and invest in services to help them be successful, while we urge everyone to divest from the tobacco industry and their interests”, said Ruediger Krech, WHO Director of Health Promotion.  

The agency also called on governments to ensure their populations have access to advice, toll-free quit lines, mobile and digital cessation services, nicotine replacement therapies, and other tools that are proven to help people stop using tobacco. 

Joint statement by the co-chairs of the EU-UK Joint Committee

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Joint statement by the co-chairs of the EU-UK Joint Committee

European Commission Statement Brussels, 08 Dec 2020 The co-chairs of the EU-UK Joint Committee – European Commission Vice-President Maroš Šefčovič and the UK Chancellor of the Duchy of Lancast…

Farming Simulator ups realism and eco-friendliness with free EU-backed DLC

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Farming Simulator ups realism and eco-friendliness with free EU-backed DLC

Farming Simulator developer Giants Software has today released free DLC with support from the European Union.

Funded by EIT Food, Europe‘s leading food innovation initiative, the DLC includes new gameplay elements for more eco-friendly farming. It is also part of the Precision Farming Project designed to spread awareness of modern agriculture.

Initiated by agricultural machine manufacturer John Deere, the Precision Farming Project is set to take place over two years with collaboration from the European Union, the University of Hohenheim in Germany, and the University of Reading in England.

Modern precision farming technologies are introduced in Farming Simulator as one of EITs multiple efforts to raise awareness for sustainable farming, and address the assumption that it’s only possible for small farms to produce quality organic crops.

The Precision Farming DLC is backed by the EU

“I’m impressed by the great and very effective co-operation with Giants Software and our partners,” said Dr. Thomas Engel, technology innovation strategy manager at John Deere.

“The first version of the DLC already offers more than I expected. Features like soil sampling and variable fertilizing offer a great introduction into the world of Precision Farming. I’m convinced that we’re able to massively strengthen the knowledge about modern agriculture within the gaming community.”

Continuing Giants’ penchant for realism and accuracy, the new DLC will allow players to identify four different soil types, working with the individual requirements to optimise yield.

This will involve the player responding to pH and nitrogen levels in the soil in order to save resources like seeds, fertilizer, fuel, maintenance costs and more. In turn saving money while running a more environmentally friendly operation.

The DLC also includes real soil sampling machinery such as the John Deere Gator and fully automated Isaria Scout.

However, there is much more to precision farming than just soil, and this new DLC will be the first step in developing more free content for Farming Simulator.

While the exact course is yet to be determined, the project will continue to develop more gameplay features which build a connection between modern society and agriculture. This will be carried out in collaboration with the University of Hohenheim, University of Reading, and player feedback.

“We’re excited to elevate the aspect of realism in Farming Simulator with the expertise of our partner John Deere while contributing to the solution of an agricultural challenge,” said Giants CEO Christian Ammann. “We hope the new gameplay features will please our fans while spreading awareness of modern agricultural technology.”

The Precision Farming DLC is available today for PC, PlayStation 4, and Xbox One. For more information, visit farming-simulator.com.

Nomad Foods Raises 2020 Guidance and Announces Significant Share Repurchase Activity

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Nomad Foods Raises 2020 Guidance and Announces Significant Share Repurchase Activity

… ’s expectations regarding organic and inorganic growth … Europe; (vii) changes in consumer preferences, such as meat … Kingdom and the European Union associated with … EUROPE
INDUSTRY KEYWORD: RETAIL RESTAURANT/;BAR FOOD/BEVERAGE
SOURCE: Nomad Foods

InvestEU Fund agreed: Boosting strategic, sustainable and innovative investments | News | European Parliament

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InvestEU Fund agreed: Boosting strategic, sustainable and innovative investments | News | European Parliament

, https://www.europarl.europa.eu/news/en/press-room/20201208IPR93301/

European Union and the French State unlock €715 million for French businesses

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Small and medium-sized enterprises (SMEs) in France can now finance their growth and business development plans and digital transformation via loans with more flexible terms, as the result of a new agreement with the European Investment Fund (EIF) and Bpifrance, the French Public Investment Bank.

The loan guarantees are provided by the Digitalisation initiative under the Competitiveness of Small and Medium-sized Enterprises (COSME) programme, launched by the European Commission to improve access to finance for SMEs.

Thanks to COSME support under the COSME Digitalisation Pilot, Bpifrance would launch a new guarantee product (France Num Loan Guarantee) dedicated to supporting the digital transformation of French SMEs, with a strong focus on very small enterprises (maximum loan amount of €50,000) and a guarantee rate of 80%. The guarantee provided by Bpifrance will support access to finance without the obligation on the SME to provide any additional hard collateral.

EIF’s participation in this transaction was made possible by the European Fund for Strategic Investments (EFSI), the main pillar of the Investment Plan for Europe of the European Commission.

Alain Godard, EIF Chief Executive, said: “This partnership will help small businesses finance development and growth plans, whilst bringing digital solutions to their businesses. The agreement between the EIF and Bpifrance, guaranteed by the European Commission, brings €715 million in more affordable financing to French companies and unlocks new opportunities for businesses to increase their digital footprint. We are particularly pleased to be able to do our part in helping French businesses as they seek to recover from the covid-19 crisis and transition to a more digital economy.”

Thierry Breton, European Commissioner for Internal Market added: ‘’Europe’s SMEs need our support to master the digital transformation and fully integrate into the European as well as global value chains. This is at the heart of the EU SME strategy. I welcome the France Num initiative which will empower French SMEs in digital transition, thanks to the reinforcement by the COSME programme and in the future, to the European Recovery and Resilience Facility and InvestEU. ”

Nicolas Dufourcq, Chief Executive of Bpifrance said: “The digitization of small French businesses is particularly crucial to adapt to the conditions created by the Covid-19 crisis and to rebound. We are therefore pleased to set up the France Num Guarantee, alongside the EIF, The European Commission and the French State. This new product, deployed by our banking partners, will help SME’s to accelerate their transformation by providing immediate financing to strengthen their online presence, digitalize relations with its partners, even improve teleworking…”

Thomas Courbe, Director for Enterprises said: “With the new France Num guarantee, banks will be able to offer SMEs support they need to become more digital. Too many companies relinquish plans to become these days due to financial reasons. Removing this constraint, the France Num guarantee will contribute to a the emergency plan for the digitalisation of businesses launched on 10th November, to accelerate these projects which need to come to fruition”.

The COSME Digitalisation Pilot supports the digitalisation of SMEs in Europe by guaranteeing 70% of eligible loans provided by banks. Operated by Bpifrance in France, it is available to all French banks.

Background information:

The European Investment Fund (EIF) is part of the European Investment Bank group. Its central mission is to support Europe’s micro, small and medium-sized businesses by helping them to access finance. EIF designs and develops both venture and growth capital, guarantees and microfinance instruments which specifically target this market segment. In this role, EIF fosters EU objectives in support of innovation, research and development, entrepreneurship, growth and employment.

Bpifrance is the French national investment bank: it finances businesses – at every stage of their development – through loans, guarantees, equity investments and export insurances. Bpifrance also provides extra financial services (training, consultancy) to help entrepreneurs meet their challenges (innovation, export…). For more information, please visit: www.bpifrance.fr and presse.bpifrance.fr – Follow us on Twitter: @Bpifrance – @BpifrancePresse.

The European Fund for Strategic Investments (EFSI) is the main pillar of the Investment Plan for Europe. It provides first-loss guarantees enabling the EIB to invest in more and often riskier projects. The projects and agreements approved for financing under the EFSI are expected to mobilise EUR 535.4 billion in investment, supporting over 1.4 million start-ups and small and medium-sized enterprises across the European Union.

COSME is the EU programme for the Competitiveness of Enterprises and Small and Medium-sized Enterprises (SMEs) running from 2014 to 2020 with a total budget of €2.3 billion. At least 60% of the programme is devoted to improving access to finance for SMEs in Europe, with two financial instruments. The COSME Loan Guarantee Facility supports guarantees and counter-guarantees to financial institutions to help them provide more loans and lease finance to SMEs. COSME Equity Facility for Growth helps provide risk capital to SMEs mainly in the expansion and growth stages. Businesses can contact selected financial institutions in their country to access EU financing: https://www.access2finance.eu/.

France Num is the French Government’s initiative supporting the digital transformation of small and medium-sized enterprises (SMEs). It is coordinated by the Directorate General for Enterprise. With nearly 60 partners and more than 2,000 digital transformation experts throughout France (known as “activators”), France Num works to encourage an increased adoption and use of digital technology by all 1.6 million small businesses managers in France who need it, in order to enhance and develop priorities such as customer relationship, business development, promotion of products and services, cost-cutting strategies, etc. By highlighting best business practices, useful resources and digital maturity tests, France Num demonstrates the benefits of technology for the development of the French economy.

Press contacts:

European Investment Bank Group:
David Yormesor, [email protected], tel.: +352 43 79 81346 / Mobile:  +352 621 554 578
Website: www.eib.org/press – Press Office: +352 4379 21000 – [email protected]

European Commission:
Sonya Gospodinova, [email protected]; tel.: +32 460 76 69 53

Bpifrance
Sarah Madani, [email protected]; tel.: +33 1 42 47 96 89

France Num
General Directorate for Enterprises:
Pauline Manier, [email protected]; tel.: +33 1 79 84 31 94

Transition to a new EU farm policy: food security and protecting farmers’ income | News | European Parliament

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Transition to a new EU farm policy: food security and protecting farmers’ income | News | European Parliament

, https://www.europarl.europa.eu/news/en/headlines/society/20201113STO91593/

Review of German Presidency of the Council of the European Union

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Review of German Presidency of the Council of the European Union

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Real-time holograms, brain tech: Nokia leads 6G project for European Union

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Real-time holograms, brain tech: Nokia leads 6G project for European Union
Nokia Oyj is leading a group of companies and universities in a European Union funded wireless project called Hexa-X to help jump-start a new generation of mobile technology that’s already being called 6G.

The group includes wireless gearmaking-peer Ericsson AB, mobile carriers Orange SA and Telefonica SA, and technology companies including Intel Corp. and Siemens AG. They’re joined by the University of Oulu and the University of Pisa, according to the membership list.

While 5G network deployment is still in its infancy, with 100 wireless carriers worldwide offering the service in limited areas, the preparation for 6G development is getting started in several regions around the world.

In addition to Nokia-led Hexa-X in Europe, there’s Next G Alliance and O-RAN Alliance in the U.S. The Chinese government is also funding a 6G development group.

6G technology is expected to use super high-frequency terahertz airwaves and deliver advanced connectivity, which could even link up to technology in the human body and brain — as well as real-time holographic imaging — starting in 2030.

Devaki Chandramouli is Nokia’s head of North American standardization and is one of the engineers leading 6G development with the Next G Alliance. She says she wants to establish three objectives initially.

“The main goal will be to develop the vision, the road map and the timeline,” she said. “Then put together a timeline for the technology direction. And the third point is to facilitate the interaction with U.S. government agencies to fund the research and also provide the input for the technology development.

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European Union – From Association of Compound states to a Federation

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European Union – From Association of Compound states to a Federation

The discussion of the package in Finland led to a curious tug-of-war between the Constitutional Law Committee and the Grand Committee on EU Affairs, in which the last word on EU decision-making remained unclear.

No one denies that recovery and temporary indebtedness would be necessary. However, many disagree with the measures taken. Participation in the stimulus package will cost Finland about 3.4 billion on top of the guarantee liabilities. Together with the national stimulus, this will increase Finland’s indebtedness to about 135 billion euros next year. In comparison, our neighboring country Estonia, a virtually debt-free state will receive 8.3 billion from the stimulus package and pay only 2.4 billion. It is also telling that after the negotiations many heads of European countries received a hero’s return, but Prime Minister Sanna Marin returned to Finland without even saying a word to the media

Leaders in Finland highlighted the package as a unique response to a surprising economic crisis. However, soon after the negotiations, German Treasury Minister Olaf Scholz said that joint borrowing is the most fundamental change since the introduction of the single currency, the euro, and that there is no going back. In addition, this month, Christine Lagarde, President of the European Central Bank, urged EU leaders to consider whether the € 750 billion recovery fund could be made a permanent tool. It is questionable how much the stimulus package has to do with the corona crisis in the first place, as the European economy was already in trouble before the epidemic. The rules of the market economy are seemingly bent and circumvented by joint borrowing so that countries that have run their economies poorly can get loans.

In addition to the common economy, national decision-making is gnawed at by the EU’s proposal for a common refugee policy. EU President Ursula von der Leyen has presented her latest proposal for untangling the Gordian Knot. In this so-called solidarity model, the Dublin system is scrapped and the Member States are given two options: receiving asylum seekers or paying for the costs of the system. Minister of the Interior Maria Ohisalo has announced that Finland will participate ‘constructively’ in the EU negotiations for the refugee policy. Unfortunately, in the negotiations on the recovery package, Finland’s constructive line meant surrendering even before the negotiations even began. Finland’s negotiating position is well illustrated by the statement of Tytti Tuppurainen, Minister for European Affairs, that “thinking about one’s own people first is harmful”. I could not disagree more.

Mari Rantanen

Mari Rantanen is a Finnish politician currently serving in the Parliament of Finland for the Finns Party at the Helsinki constituency.


This article was written for MP Talk, a regular column from the Helsinki Times in which Members of The Finnish Parliament contribute their thoughts and opinions. All opinions voiced are entirely those of the contributor and do not necessarily reflect the viewpoints of the Helsinki Times. 

All MPs of any party or political opinion are welcome to contribute by sending their columns to the editor: This email address is being protected from spambots. You need JavaScript enabled to view it.

The articles will be published in order of arrival.