The concept of fast fashion is widely seen as a fairly new concept, created by brands like Zara, capable of selling trends at record speed at affordable prices. Modern “fast fashion” is very fickle, but there are things that will always be fashionable.
We’ll tell you about the creation of such iconic items as a bikini, a little black dress or a bra that changed the world of fashion forever.
In the 17th century from the Italian Genoa began to carry canvas fabric, called “genes”. At the end of the 19th century, entrepreneur Levi Strauss became the owner of a patent for the production of overalls for workers with strapless pockets with pockets for coins, money and a knife. Thus, jeans have become the most beloved clothing for cowboys, movers and gold diggers. And today they have won the love of the whole world. Moreover, Livaya’s firm exists to this day – Levi’s.
It’s hard to believe, but until the 17th century, heels were present only in the men’s wardrobe. In Europe during the Middle Ages, bulky shoes with wooden soles were worn so that the shoes would not get so dirty because of impurities and dirt. In the 14th century, shoes with heels were worn by horsemen, since only such shoes did not slip in the stirrup. Stiletto heels are an invention of the 20th century, without which it is impossible to imagine a modern women’s wardrobe.
For the first time, the general public saw the two-piece swimsuit in 1946, when Michelle Bernardini showed off the creation of designer Louis Réard on the Paris catwalk. Immediately around the new swimsuit, and around her name, an unheard-of scandal erupted, because in those days such a frank look of a swimsuit was incredible insolence.
The swimsuit was named after the Bikini Atoll, which experienced the work of a nuclear bomb. Such a swimsuit stopped shocking people only after a few years, but when Marilyn Monroe and Brigitte Bardot wore it, all questions finally disappeared.
Small black dress
A large number of legends soar around the creation of the genius Coco Chanel. Rumor has it that the designer could not stand pretentious and lush dresses, she wanted to change the look of women of her day, and this inspired her to create her masterpiece.
According to other information, Chanel created a dress in memory of her deceased beloved in 1926. The little black dress was a revolutionary invention, and the authoritative Vogue called it the Ford of dresses. Until now, the little black dress is the standard of elegance and impeccable taste, it will never go out of fashion.
Until the early 20th century, women of fashion had little choice: silk stockings or spiky woolen stockings. However, in 1935, nylon was born, the brainchild of chemists from the American company DuPont. It was a material that promised to be thinner than a spider’s web and stronger than steel. Stockings made of this material were swept off the shelves, because they were very durable, inexpensive and fit the leg very beautifully.
A little later, nylon tights began to be produced, and after some time, nylon stockings and tights became an indispensable component of a woman’s wardrobe.
The bomber jacket was invented during the First World War in the United States, and was intended for pilots, as it was incredibly comfortable to wear and protected from the cold. The Schott company in 1928 created a leather jacket with a zipper (leather jacket). The jacket was originally intended for motorcyclists, but it was also worn by the military.
Of course, Hollywood films played a significant role in the fact that the leather jacket entered the people, and Elvis Presley first appeared in the world of music. Well, after Marlon Brando (the film “Savage”) appeared on the big screen in a leather jacket, the leather jacket has forever become a symbol of rebellion and freedom.
Mary Quant was a fashion designer who had a small trend store in London. For the most fashionable novelties, all young people went to her. In the late 1950s, a “mini-skirt” was born here, named after the beloved Quant Mini car, which was swept off the shelves with lightning speed and became a reason for the outrage of an incredible number of people around the world. However, the 60s were rebellious, so very soon the mini was already put on by Jacqueline Kennedy, and a little later Mary Quant received the Order of the British Empire from the hands of Elizabeth II herself.
Cloak – mac
An elegant and simple raincoat made of water-repellent fabric is created by hundreds of brands all over the world, and few people know that it was invented by chance. Charles Mackintosh was a chemist, he experimented a lot, but that day he accidentally dripped a solution of rubber on his jacket, after which he found that the fabric was no longer permeable to water. He later set up a company that made waterproof raincoats.
However, the first batches of raincoats were not very good, as they smelled of rubber, they cracked in the cold and melted in the heat. Over time, the quality of the fabric has certainly improved, and this stylish and comfortable thing has densely settled in the wardrobe of a modern person.
This item of women’s wardrobe was invented more than once, and was often modified. In ancient times, women wore bandages on their breasts, then they changed them to corsets, and only by the beginning of the 20th century, the bra began to acquire the familiar look. For the first time, this thing began to be produced under the Caresse Crosby brand, but at first they did not arouse any interest among customers who were accustomed to corsets.
Over time, they became more and more in demand, as models began to appear that combine practicality and beauty.