KINGNEWSWIRE / PRESS RELEASE / Children of “Truth About Drugs Denmark” lead major cannabis awareness campaign as drug use among young people continues to decline nationally
COPENHAGEN, Denmark (November 2025) – A new generation of young volunteers in Denmark is taking the lead in the fight against drug addiction. In 2025, children and adolescents affiliated with Truth About Drugs Denmark have encouraged more than 500 local traders in Copenhagen to display and distribute educational brochures The Truth About Drugs. The initiative is the latest in a decades-long campaign by the Church of Scientology to promote drug-free living across the country.
Youth-led awareness campaign turns stores into information points
Teams of young volunteers aged 10 to 20 crisscrossed the neighborhoods of Copenhagen to approach businesses with a simple message: put factual drug information easily accessible to the public. More than 500 businesses have since agreed to participate by placing brochures at checkout and engaging their customers in conversations about substance use.
Giulia, a public affairs advisor who supports the volunteers, described their impact: “They show adults that they care about our future and take responsibility for it. »
The supports, developed by the Foundation for a Drug-Free Worldare secular and fact-based, covering the effects of drugs such as cannabis, ecstasy, cocaine and alcohol. The aim of the campaign is to help people make informed decisions. A teenage volunteer explains: “It’s about saving lives, not religion. We want people to know what drugs actually do. »
Cannabis use among young people down sharply in Denmark
The campaign coincides with encouraging national data: cannabis use among young Danes has declined significantly over the past decade. According to a report published in November 2025 by the Center for Rusmiddelforskning (Danish Drug Research Center), cannabis consumption among 15-25 year olds increased from 44% in 2014 to 31.6% in 2025. Among young men, the drop is even more marked, going from 51% to 34%.
An essential reason? “There is simply more awareness and caution today,” researcher Kirsten Frederiksen said in a DR article. “The appetite for risk is not as high as it used to be. »
The researchers cited the wide dissemination of educational materials on drugs as a contributing factor to this change, suggesting that prevention campaigns are effectively reaching their audiences. These results confirm the relevance of local efforts such as those carried out in Copenhagen.
An initiative long supported by Scientology
This youth-led project builds on more than 30 years of drug education efforts by the Church of Scientology in Denmark. Since 1991, Scientology volunteers have distributed truth about drugs materials at major events, including the Copenhagen Marathon and the Royal Run, as well as in public places such as Strøget.
The campaign reflects the views of Scientology founder, L. Ron Hubbardwho wrote that “the most destructive element present in our culture today is drugs.” Inspired by this principle, the Church has supported drug education projects in more than 200 cities around the world through its partnership with the Foundation for a Drug-Free World.
“They are already changing the world”
European institutions increasingly recognize the value of youth-led prevention. Ivan Arjona, representative of the Church of Scientology to the EU, OSCE, Council of Europe and UN, highlighted the broader relevance of this campaign:
“Meaningful youth participation is not a fairy tale. It’s a plan for building resilient communities, one brochure and one conversation at a time. These young people are not waiting for permission to change the world… They are already doing it. »
By transforming local stores into knowledge centers and giving young people a voice, the campaign shows how community engagement and evidence-based education can reshape attitudes and behaviors, without stigma or coercion.
About the Church of Scientology
The Church of Scientology and its affiliated missions, groups and members are active throughout the European continent. It continues to be recognized in several countries as a charitable and authentic religion. Inspired by the humanitarian legacy of L. Ron Hubbard, the Church engages in long-term initiatives in education, prevention and community improvement, particularly in the areas of substance abuse prevention, human rights and moral values education.
Originally published at Almouwatin.com
