Newsdesk/ & Press Release – “Live Again,” the Church of Scientology’s 2023 Super Bowl ad, premiered at the biggest media event in the US with a rousing and powerful message: If you think all is lost, think again. The video on Youtube has reached 2 million views in just the first 24 hours, in addition to the over 100 million estimated viewers (at once) that the Super Bowl opportunity provides (according to AP). On youtube only, without counting republications, and other social media,
In their press statement, Scientologists define the images and sound in the ad as “Stunningly beautiful cinematography and high-impact visual effects reinforce the “Live Again” message of hope and renewal. Paired with the uplifting statement “nothing is more powerful than you,” the ad reminds viewers that they have the inner strength to overcome life’s obstacles and create the future they deserve”.
This is the “11th consecutive year the Church of Scientology premiered a new ad at the Big Game” said the statement, and it is to be noted that each year their ads are among the most intriguing and talked about Super Bowl commercials.
“Live Again” was produced entirely in-house by Scientology Media Productions, the Church’s multimedia communications centre in Hollywood, California. The full ad can be watched and the original song downloaded at Scientology.tv/LiveAgain.
“Religious-themed ads have been relatively rare at the Super Bowl,” writes Bob Smetiana for Christianity Today [but not for the Church of Scientology, which has been doing that since at least 2013, Ed.] “The Church of Scientology has run ads in the past, and in 2018 Toyota ran an ad with the message “We’re all one team,” featuring a rabbi, a priest, an imam, and a saffron-robed monk headed to a football game, where they sat next to some nuns” concludes Smetiana.
The youtube viewership of the “Super Bowl Scientology ad” has been increasing exponentially (doubling) year after year.
- 2020 ad “Rediscover the human soul” has been watched 3.7 million times (3 years ago),
- 2021 ad “Be More” reached 7.7 million views since airing 2 years ago,
- 2022 ad “We are giants” reached over 15 million views since it went live 1 year ago.
And here is the ad the Scientologists produced and launched during the Super Bowl 2023:
Additionally, they have published the full music song, a 3 minutes 51 seconds piece in SPOTIFY, that won’t let you be indifferent.
The Scientology Network debuted on March 12, 2018. Since launching, the Scientology Network has been viewed in 240 countries and territories worldwide in 17 languages. Satisfying the curiosity of people about Scientology, the network takes viewers across six continents, spotlighting the everyday lives of Scientologists; showing the Church as a global organization; and presenting its social betterment programs that have touched the lives of millions worldwide. The network also showcases documentaries by Independent filmmakers who represent a cross-section of cultures and faiths, but share a common purpose of uplifting communities.
Broadcast from Scientology Media Productions, the Church’s global media centre in Los Angeles, the Scientology Network is available on DIRECTV Channel 320, DIRECTV STREAM, AT&T U-verse and can be streamed at scientology.tv, on mobile apps and via the Roku, Amazon Fire and Apple TV platforms.
