Seoul-based tech startup ChainShift, as reported at Technology.org, has unveiled a pioneering analytics framework that aims to redefine how companies monitor and manage their visibility within the fast-growing landscape of generative artificial intelligence systems such as ChatGPT, Gemini, and Perplexity.
The new AIEO (Answer & Generative Engine Optimization) platform provides marketers with tools to understand how AI systems perceive, represent, and recommend their brands. As artificial intelligence increasingly shapes online search and content generation, the traditional methods of SEO are becoming less relevant, replaced by what experts are calling “generative visibility.”
Tracking brand visibility in the age of generative AI
Unlike conventional SEO platforms that rely on keywords and backlinks, ChainShift’s system analyses AI-generated outputs themselves—including responses, summaries, and citations produced by major generative models. This approach gives brands a direct measure of their presence across AI-driven ecosystems.
“At the technical level, we are observing a fundamental shift,” said Amy Han, CEO and co-founder of ChainShift. “Instead of optimizing for algorithms, companies must now optimize for the reasoning patterns of AI systems. This is where AIEO becomes essential.”
A data-driven window into AI reasoning
The platform deploys autonomous AI agents that simulate real user questions and track how often—and in what contexts—brands appear in generative responses. These datasets feed into ChainShift’s citation analytics and competitive benchmarking modules, helping companies assess their brand’s authority and trustworthiness in AI-mediated content.
By merging these insights with AI-optimized content strategies, the system provides organizations with a measurable and repeatable process for improving visibility where AI acts as both the information source and the decision-maker.
Global rollout and industry support
ChainShift, supported by Antler Korea and officially certified as a venture startup by the Korean government, has already conducted successful collaborations across the beauty, consumer goods, and electronics sectors in Asia. Following a proof-of-concept study in the United Kingdom, the company is now expanding research into the Asia-Pacific and U.S. markets.
“Generative AI is not just creating information—it’s defining how people make choices,” Han added. “Our mission is to give brands the analytical tools to understand and influence that process.”
For more information, visit ChainShift’s official website.
