The European Commission on Friday said that it had launched a formal dialogue with TikTok and national consumer groups to review the company’s commercial practices and policy. European Justice Commissioner Didier Reynders said greater digitalisation brought on by the Covid-19 pandemic has created new risks, in particular for vulnerable consumers. “In the European Union, it is prohibited to target children and minors with disguised advertising such as banners in videos,” he said in a statement.
TikTok said it would discuss with the the Irish Consumer Protection Commission and the Swedish Consumer Agency measures it recently introduced. Both bodies are leading the talks. “We have taken a number of steps to protect our younger users, including making all under-16 accounts private-by-default, and disabling their access to direct messaging,” the company said in a statement.
“Further, users under 18 cannot buy, send or receive virtual gifts, and we have strict policies prohibiting advertising directly appealing to those under the age of digital consent.”
